National Sales Director - Commercial Lines

About the Role

We are seeking a high-impact, growth-focused National Sales Director to lead and accelerate sales performance across our national insurance platform. This leader will drive new business production, producer recruitment and development, sales execution, pipeline management, and organic growth initiatives across all markets.

The ideal candidate is a proven sales leader who has built high-performing producer teams, implemented accountability frameworks, and consistently delivered sustainable revenue growth.

Responsibilities

• Develop and execute a scalable national sales strategy that drives profitable growth across the organization.
• Lead initiatives focused on increasing new business production, cross-selling opportunities, and overall sales performance.
• Coach, mentor, and hold producers accountable through clear performance expectations, activity metrics, and sales results.
• Partner with Talent Acquisition and business leaders to attract, assess, and onboard high-performing producers and sales leaders.
• Establish disciplined pipeline reviews, forecasting processes, and sales reporting to ensure visibility and accountability.
• Implement best practices, sales methodologies, and performance standards to improve conversion rates and producer productivity.
• Develop future sales leaders through coaching, succession planning, and professional development initiatives.
• Collaborate with Commercial Lines, Personal Lines, Benefits, Marketing, and Operations leaders to drive client acquisition and retention strategies.
• Support the integration of acquired agencies by aligning sales processes, performance expectations, and growth initiatives.
• Leverage data, reporting, and market insights to identify opportunities, improve productivity, and support strategic decision-making.

Requirements

• 10+ years of progressive leadership experience within an insurance brokerage, agency, or related sales organization.
• Demonstrated success driving organic revenue growth and achieving ambitious sales targets.
• Experience recruiting, coaching, and developing top-performing sales professionals.
• Experience leading distributed, multi-state sales teams across multiple markets and locations.
• Strong track record of implementing scorecards, KPIs, sales processes, and performance management programs.
• Ability to analyze market trends, identify opportunities, and execute strategies that drive measurable business results.
• Exceptional communication, influence, and relationship-building skills with the ability to engage stakeholders at all levels.
• Comfort utilizing CRM systems, sales dashboards, analytics tools, and reporting platforms to manage performance.
• Active Property & Casualty license preferred.

Preferred Qualifications

• Experience leading a regional or national insurance sales organization.
• Commercial insurance brokerage experience.
• Experience in a private equity-backed organization.
• Proven success recruiting experienced producers.
• Multi-state sales leadership experience.
• Experience implementing producer compensation and accountability models.
• Strong understanding of CRM platforms and sales reporting tools.

Success Metrics (First 12 Months)

• National new business production targets achieved or exceeded.
• Measurable increase in producer productivity and sales activity.
• Successful recruitment and onboarding of high-performing producers.
• Improved sales pipeline visibility, forecasting accuracy, and accountability.
• Standardized sales KPIs and reporting implemented across all markets.
• Strengthened sales leadership bench and succession planning framework.
• Increased cross-selling penetration across business lines.
• Enhanced collaboration between Sales, Operations, Marketing, and Business Unit leaders.
• Sustainable organic growth established across key markets and regions.