National Sales Director - Allagash Brewing Company

The Opportunity

This leader will own the brand’s commercial execution strategy, bringing the right focus, urgency, and discipline across sales, marketing, distributor management, field activation, and portfolio decisions. Success will require balancing respect for the brand’s heritage with the courage to make difficult calls about where to invest, what to simplify, and how to win and maintain relevance with consumers, retailers, and wholesalers.

What You’ll Lead

• Develop and execute a plan for growing Allagash White, the heart of our brewery and 80+ percent of our portfolio
• Lead our existing remote sales team of high performers with clarity, accountability, and support
• Evaluate brand health, portfolio architecture, pricing, channel strategy, market prioritization, and distributor execution
• Translate market data, consumer insights, and field feedback into focused commercial action
• Strengthen distributor and key account relationships while improving execution at the market level
• Partner cross-functionally with brewing, operations, finance, marketing, and executive leadership to align resources behind the highest-impact priorities
• Make thoughtful but decisive recommendations on innovation, core brand support, packaging, promotions, and underperforming initiatives

What We’re Looking For

• 10+ years of experience leading a geographically distributed team is required
• Demonstrated success leading a brand through challenging market conditions
• Deep experience in craft beer, beverage alcohol, or a closely related consumer packaged goods category
• Strong commercial leadership background across sales, marketing, distributor management, field execution, etc.
• Proven ability to diagnose root causes, set priorities, and drive measurable improvement in complex market conditions
• Executive presence with the ability to influence owner, key stakeholders, distributors, retailers, and internal teams
• High emotional intelligence, top notch communication instinct and execution, and a track record of inspiring teams to accomplish shared goals
• Willing to relocate to Portland, Maine, where we are based. Candidates within a drive for regular commuting will also be considered

Why This Role Matters

The craft beer landscape is challenging, but as an independent B Corp, with a deep commitment to sustainability, community and employment experience, we have a differentiated brand and story that is compelling. The right leader will be motivated by the challenge of winning despite industry headwinds. As one of the few remaining independently owned craft breweries, with the advantage of an extremely strong flagship and streamlined portfolio, the opportunity is ripe for us to team up with an experienced and dynamic leader to take the brand to the next level.