National Resource Physician Liaison

Responsibilities

• Serve as a national brand ambassador, representing the organization at key industry events, conferences, and community engagements to elevate awareness and drive referral growth.
• Identify, coordinate, and execute participation in specialty specific conferences (e.g., podiatry, gynecology, vascular, primary care), ensuring strong organizational presence and strategic alignment with growth initiatives such as venous and arterial/OBL services.
• Lead logistics and execution of conference participation, including booth coordination, marketing material distribution, provider outreach, and post event follow-up strategies.
• Proactively seek and establish opportunities for community engagement, including health fairs, educational events, and local networking opportunities to expand referral networks.
• Build relationships with high value providers and thought leaders at regional and national events to strengthen long term referral partnerships.
• Collaborate with marketing and Business Development teams to ensure consistent messaging, branding, coverage and promotion of key service lines across all external engagements.
• Track and report on event ROI, including new provider relationships, referral opportunities, and market intelligence.
• Utilize reports and CRM to have a complete understanding of team metrics.
• Secure/maintain extended knowledge of territory and referring physicians to ensure ability to back up liaisons as they are out or there is not a liaison currently assigned to area.
• Nurture referral relationship funnel/sales cycle of other liaisons.
• Assist in onboarding, training and coaching Physician Liaisons, as needed.
• Partner with Business Development Director, Senior PLs and trainers to implement, and support training program for Physician Liaisons in assigned areas.
• Support Region/Seniors in reaching/exceeding growth goals, by driving and supporting numbers in low performing areas.
• Create transparent and clear communication with Seniors, Directors and Liaisons.
• Monitor, investigate and report market and competitor information.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 3+ years in relevant Referral Development/Sales with demonstrated success in healthcare.
• Proven ability to utilize market data and field intelligence to uncover and capitalize on new market opportunities and achieve sustained referral growth by navigating the referral relationship funnel/sales cycle.
• Experience with Salesforce CRM.
• Must be proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Excellent interpersonal, communication and problem-solving skills.
• Strong understanding of the healthcare industry, including political, economic, and competitive market factors.
• Proven track record of success in customer service, sales, or referral development and demonstrated desire to grow and assume greater responsibility.
• Demonstrated ability to lead, coach, and motivate staff to meet business objectives.
• Demonstrated ability to reach decisions, take appropriate action, and follow through to progress the team.
• Ability to both lead and actively participate as a member of a team to achieve common goals.
• Must be able to work closely with peers, operations, and other key team members to determine best practices and implement new strategies and workflows.
• Ability to think creatively and perform quickly.
• Problem-solving attitude is important.
• Actively demonstrate commitment to excellent service to all customers, both internal and external.
• Strong analytical skills with the ability to analyze information, reach decision point, and execute appropriate actions.
• Very strong relationship building and communication skills.
• Must assure discreet and confidential handling of all business information and understand regulatory guidelines.
• Must show proof of (and maintain) minimum personal auto insurance coverage of $100,000 for bodily injury liability per person, $300,000 for bodily injury liability per accident, and $50,000 for property damage liability.
• Highly dependable; able to meet reliable attendance and punctuality standards for the role.