National/Regional Account Executive Pittsburg/KS, Joplin/MO

About The Role

You will be responsible for growing national and regional agency relationships and driving revenue for the KOAM family of networks. As a National/Regional Account Executive you’ll work closely with regional agencies and our national sales firm to develop and execute integrated advertising campaigns across television and digital platforms (including OTT/CTV, programmatic display, and social). You’ll keep programming, pricing and ratings up to date, research media and audience trends, and provide data-driven recommendations that help clients meet their goals.

Key Responsibilities

• Build and maintain relationships with national and regional agency buyers to drive advertising buys for KOAM networks
• Partner with our national sales firm to coordinate campaigns and maximize revenue opportunities
• Prepare, update and refresh station programming, pricing guides and ratings information
• Analyze ratings, shares, impressions and campaign performance to make strategic recommendations
• Develop and present campaign proposals and media plans that combine TV and digital solutions (OTT/CTV, programmatic, social)
• Stay current on industry trends, competitive activity and audience behavior to inform sales strategies
• Manage multiple accounts and projects with a high level of organization and attention to detail
• Communicate clearly and professionally with clients, internal teams and partners to ensure campaign success

Qualifications

• Demonstrated experience buying and/or selling media
• Strong understanding of ratings, shares, impressions and other audience metrics
• Knowledge of television programming and digital media ecosystem (OTT/CTV, programmatic, social)
• Excellent written and verbal communication skills; ability to present confidently to agencies and clients
• Highly organized with the ability to manage multiple priorities and deadlines
• Proven ability to build and maintain client and agency relationships
• Proficiency with Microsoft Office; familiarity with media planning tools
• Comfortable with regional travel as required

About The Company

KOAM is the local news, weather, and sports leader in the 4-States area (Kansas, Oklahoma, Arkansas, and Missouri). KOAM is owned by Morgan Murphy Media, family-owned and operated since its founding in 1890. Morgan Murphy Media operates television and radio stations, a print magazine, websites, mobile and streaming apps, and a digital marketing agency, across its 11 locations. We offer medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, personal days, and holidays.