National Manager of Corporate Partnerships & Wellness

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  Responsibilities

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      About the role

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      Responsibilities

      • Corporate Partnership Strategy & Business Development: Develop and lead our national corporate partnerships and wellness strategy to drive membership growth, revenue generation, and brand awareness. Build and implement a scalable corporate sales program, including processes, standards, tools, and performance expectations. Identify, prospect, negotiate, and secure strategic national, regional, and local corporate partnerships. Develop relationships with employers, healthcare organizations, community groups, chambers of commerce, and other aligned organizations to expand market presence and business opportunities. Represent the organization at business meetings, networking events, community functions, and industry conferences to promote partnership opportunities and strengthen brand visibility.
      • Sales Pipeline & Revenue Generation: Build, manage, and maintain a robust sales pipeline from initial outreach through partnership activation and ongoing account management. Generate qualified leads, new memberships, and incremental revenue through corporate partnerships and wellness initiatives. Establish long-term partner relationships that support recurring membership growth and sustainable business results. Monitor sales performance and identify opportunities to increase conversion rates, partnership value, and revenue outcomes.
      • Club Partnership & Field Support: Partner with club leadership teams to identify local corporate sales opportunities and execute market-specific growth strategies. Train, coach, and support club leaders on corporate partnership outreach, relationship management, lead conversion, and follow-up best practices. Foster accountability for corporate sales activities by establishing clear goals, expectations, and performance measures. Serve as the primary liaison between corporate partners and club teams to ensure successful program execution and partner satisfaction.
      • Wellness Program Development: Design and implement innovative corporate wellness programs that showcase the full Crunch Fitness experience, including memberships, group fitness classes, personal training, and wellness-focused services. Create and support wellness initiatives such as employee fitness challenges, onsite events, health fairs, membership enrollment campaigns, and engagement programs. Collaborate with Fitness leadership to integrate fitness programming and wellness experiences into corporate partnership offerings. Continuously evaluate and enhance wellness programs to maximize participation, engagement, and business impact.
      • Cross-Functional Collaboration & New Gym Openings: Partner closely with Marketing to develop promotional campaigns, sales materials, presentations, activation strategies, and partnership communications. Collaborate with the Growth Department, Senior Leadership Team, Fitness, and club operations teams to align corporate partnership initiatives with organizational goals. Support new gym openings by identifying and developing corporate relationships during pre-sale and launch periods to drive membership acquisition and community awareness. Ensure consistency and scalability of partnership programs across all markets and locations.
      • Performance Management & Reporting: Establish key performance indicators (KPIs), scorecards, and reporting tools to measure partnership effectiveness and business impact. Track and report on pipeline activity, partnerships secured, lead generation, membership conversions, revenue growth, and program engagement. Analyze performance data, market trends, and partner feedback to identify opportunities for continuous improvement and program expansion. Provide regular updates and strategic recommendations to leadership regarding partnership performance and future growth opportunities.

      Requirements

      • 3+ years of experience in corporate partnerships, business development, sales, wellness, fitness, or related field.
      • Proven success in developing strategic partnerships, generating qualified leads, and delivering measurable business results.
      • Experience building, launching, or expanding programs, departments, or revenue-generating channels.
      • Bachelor's degree in Business, Marketing, Sales, Health & Wellness, Communications, or a related field; or equivalent experience may be considered. HS Diploma or GED Required.
      • Ability and willingness to travel nationally as business needs require (approximately 25% to 50% of the time).

      Skills

      • Strong prospecting, networking, presentation, negotiation, and account management skills.
      • Demonstrated ability to develop and maintain relationships with decision‑makers, business leaders, and community partners.
      • Excellent verbal and written communication, organizational, and follow‑through skills.
      • Ability to manage multiple priorities and execute effectively in a fast‑paced environment.
      • Strong business acumen with experience using sales pipelines, performance metrics, and goal‑driven strategies to achieve results.
      • Ability to collaborate effectively across departments and work with geographically dispersed field teams.
      • Comfortable balancing strategic planning with hands‑on execution and problem‑solving.
      • Proficiency with CRM systems, reporting tools, and Microsoft Office applications.
      • Experience within a multi‑unit, fitness, wellness, hospitality, franchise, retail, or other consumer‑facing organization (preferred).
      • Experience developing corporate wellness programs, employee engagement initiatives, or health and wellbeing partnerships (preferred).
      • Proven track record of growing membership‑based, subscription‑based, or service‑oriented businesses through strategic partnerships (preferred).
      • Experience supporting new location openings, market expansion efforts, or regional growth initiatives (preferred).
      • Knowledge of corporate benefits, employee wellness trends, and workforce engagement strategies (preferred).
      • Experience collaborating with marketing teams to develop partnership campaigns, events, and promotional programs (preferred).
      • Familiarity with fitness industry sales processes, personal training services, group fitness programming, and membership acquisition strategies (preferred).
      • Demonstrated ability to influence stakeholders and drive results without direct authority across multiple locations and departments (preferred).
      • Experience working in a high‑growth, entrepreneurial, or rapidly scaling organization (preferred).