National Field Director

About the Role

The National Field Director will be responsible for translating the overall program strategy into a clear and executable national field plan, overseeing field operations from planning through execution and reporting. This role will manage Regional Program Managers and field teams across markets, ensuring consistent execution, strong performance, and alignment with client goals and KPIs. Working closely with the Account Director, Field, client, agency leadership, and field organization, this role will serve as the operational leader for the national field team. The ideal candidate is an experienced field marketing leader who can manage significant scale, build strong field teams, solve problems quickly, and maintain high standards across a complex, multi‑market program.

Responsibilities

• National Field Program Leadership: Own the day‑to‑day field execution strategy for a nationwide on‑premise and off‑premise sampling program; translate client objectives, brand strategy, program goals, and KPIs into clear direction for regional and market‑level teams; develop and maintain national field execution plans, timelines, staffing models, and operational processes; partner with the Account Director, Field to ensure national strategy is effectively translated into market‑level execution; establish consistent standards and best practices while accounting for local market needs; monitor program performance and proactively identify improvement opportunities; serve as the primary escalation point for field‑related challenges; maintain strong communication and alignment across agency leadership, client teams, field leadership, and market‑level staff.
• Field Team Leadership: Directly manage, coach, and develop Regional Program Managers and/or Field Marketing Directors; provide clear expectations, goals, KPIs, and accountability measures; oversee hiring, onboarding, training, and performance management of field personnel; develop staffing plans to ensure appropriate coverage across all markets and program periods; ensure field teams are trained on brand strategy, program execution, sampling protocols, compliance, consumer engagement, and reporting; monitor performance and address gaps; build a high‑performing field culture centered on accountability, professionalism, brand representation, and results.
• Program Operations & Execution: Oversee all aspects of field program logistics and operational readiness prior to launch; ensure markets are prepared with staffing, training, materials, product, equipment, uniforms, technology, and other requirements; establish communication rhythms, reporting processes, escalation protocols, and operational standards; coordinate with internal agency teams, vendors, staffing partners, distributors, retailers, venues, and other stakeholders; identify operational risks and develop contingency plans; conduct market visits and field audits to evaluate execution quality and provide coaching; ensure field teams consistently deliver against brand standards and client expectations; partner with the Account Director to evaluate program scope, resource requirements, and operational feasibility.
• On‑Premise & Off‑Premise Execution: Oversee execution across sampling environments such as bars, restaurants, liquor stores, grocery, retail, events, and other approved locations; ensure field teams understand unique requirements, expectations, and consumer engagement opportunities for each channel; partner with client and agency teams to optimize market strategy based on channel, geography, audience, and program objectives; monitor execution quality and consumer engagement across both on‑premise and off‑premise environments.
• Compliance & Risk Management: Ensure all field activity adheres to federal, state, and local regulations governing adult beverage sampling and promotions; train field personnel on responsible sampling practices, age verification, product handling, brand standards, and client requirements; partner with agency leadership, legal/compliance teams, and the client to establish and maintain operational guardrails; monitor compliance across markets and promptly escalate significant issues or risks; maintain documentation and processes to support program compliance and quality assurance.
• Reporting & Performance Management: Establish and oversee consistent reporting standards across the national field organization; monitor key program KPIs including staffing, execution volume, consumer engagement, sampling activity, compliance, and other client‑defined measures; review market performance to identify trends, gaps, and improvement opportunities; provide the Account Director with regular field performance updates, risks, and recommendations; support development of client‑facing recaps, program reporting, and post‑program evaluations; capture and share market‑level insights and best practices.
• Budget & Resource Management: Support the Account Director in managing field‑related budgets, staffing costs, and program expenses; monitor field spending to ensure execution remains within approved budgets and scope; review staffing and operational needs, flagging resource gaps or potential budget impacts; ensure field teams and vendors understand approved program scope and spending parameters; identify opportunities to improve operational efficiency and program profitability.
• Client & Agency Collaboration: Participate in client meetings and program planning sessions as the field subject‑matter expert; provide informed recommendations on market strategy, staffing, operational feasibility, and field execution; build strong relationships with client stakeholders and internal agency partners; collaborate with Account Leadership, Creative, Production, Strategy, Finance, and other agency teams to ensure integrated program execution; support new business opportunities, RFPs, program expansions, and client growth initiatives; contribute to post‑program evaluations, client feedback, and development of future field strategies.

Qualifications

• 7+ years of experience in field marketing, experiential marketing, brand activation, account management, or a related discipline.
• Proven experience leading large‑scale, multi‑market or national field programs.
• Demonstrated experience managing and developing regional field leaders and large field teams.
• Experience with on‑premise and off‑premise sampling programs (strongly preferred).
• Adult beverage, CPG, beverage alcohol, or regulated consumer products experience (strongly preferred).
• Strong understanding of field staffing, recruiting, training, market execution, sampling, reporting, and operational logistics.
• Experience working across multiple states and navigating varying local market requirements.
• Strong knowledge of field marketing best practices and operational processes.
• Excellent organizational and project management skills with the ability to manage multiple markets and priorities simultaneously.
• Strong analytical and reporting skills with the ability to translate field data into actionable insights.
• Strong client‑facing communication and presentation skills.
• Proven ability to build trusted relationships with clients, field teams, vendors, and internal stakeholders.
• Strong problem‑solving skills and the ability to make sound decisions in a fast‑moving environment.
• Ability to travel nationally to relevant markets, client meetings, field leadership meetings, and program activations.
• Bachelor’s degree in marketing, business, communications, or a related field (preferred).

Jet Fuel is committed to building diverse teams and is an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics. Reasonable accommodations are available upon request.

Pay

$150,000 per year