National Account Manager - Kroger

About the role

The National Account Manager role located in Cincinnati, OH, is a key contributor to the success and growth of GoGo SqueeZ brands at key retail partners. In close partnership with the Director of Sales – Kroger, you will identify and develop strategic opportunities while strengthening relationships with customers and collaborating with internal teams. This role is instrumental in designing and executing initiatives that support the company’s vision and financial objectives, helping us reach new levels of market leadership and sustainable growth. Strong category management skills and the ability to deliver engaging, customer-facing presentations are essential. Success in this position requires managing multiple priorities, building strong partnerships, and maintaining a focus on quality and results.

Responsibilities

• Expand existing business by managing key accounts and leveraging new and existing relationships.
• Assist the Sales Director in identifying key divisional opportunities.
• Utilize the full extent of company resources to increase distribution and ensure ongoing customer satisfaction.
• Conduct key customer presentations and develop supporting materials with the marketing team.
• Represent the company at trade shows, distributor events, and retailer functions.
• Monitor and report on distribution, retail pricing, and competitive activity in a timely fashion.
• Build, update, and interpret multiple business metrics through weekly/monthly reporting.
• Implement Category Management best practices with designated brokers, distributors, and retail accounts.
• Use internal, syndicated, and customer data to generate external sales insights, recommend SKU rationalization, and identify market trends.
• Collaborate with the Sales Director to develop specific planograms.
• Partner with cross-functional teams including Category Management, Revenue Growth Management, Sales Operations, Marketing, Demand Planning, Logistics, Customer Service, Finance, and HR.
• Communicate effectively and in a timely manner with internal team members.
• Manage and report competitive activity such as pricing, promotions, and new product launches.
• Oversee customer forecasts, inventory, and demand planning.
• Work with the Sales Director to achieve budgeted sales, profit, and distribution goals.
• Support the annual budget planning process.
• Manage assigned financial budgets, including trade deduction management.
• Complete all other duties as assigned.

Qualifications

• Bachelor’s degree strongly preferred.
• Minimum 2+ years of successful experience in CPG category