National Account Manager - C-Store West

About the role

The National Account Manager, C-Store is responsible for driving sales growth, managing key customer relationships, and executing commercial strategies within the C-store channel. This role requires strong collaboration across internal and external partners to deliver business results, expand distribution, and optimize execution across assigned accounts.

Responsibilities

• Own day-to-day management of assigned C-store accounts, delivering against net sales, distribution, and profitability targets
• Develop and execute customer-specific business plans aligned with broader channel strategies
• Build and maintain strong relationships with key customers, distributors, and broker partners to drive growth
• Identify opportunities to expand distribution, improve assortment, and enhance in-store execution
• Partner cross-functionally with Sales, Marketing, Category Leadership, and Supply Chain to ensure successful execution of customer and channel plans
• Analyze sales performance, customer data, and market trends to identify risks and opportunities and recommend action plans
• Support route-to-market execution (e.g., warehouse, distributor, and direct models) in alignment with channel strategy
• Collaborate with broker partners to ensure clear priorities, accountability, and execution of programs
• Lead customer presentations, including line reviews, new item sell-ins, and promotional planning
• Manage trade spend and promotional investments to deliver against financial targets
• Monitor competitive activity and provide insights to inform business decisions
• Contribute to innovation commercialization by supporting new item launches and customer adoption
• Provide regular business updates and reporting on key KPIs to sales leadership

Requirements

• Minimum Education & Experience: Bachelor’s degree and/or equivalent experience required, minimum of 5 years of food sales or CPG experience, preferably within the C-store or convenience channel
• Experience working with brokers, distributors, and key national or regional accounts
• Strong account management and relationship-building skills
• Demonstrated ability to execute sales strategies and deliver against business objectives
• Solid analytical skills with the ability to interpret sales and market data
• Working knowledge of route-to-market models and distributor networks
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter with strong organizational skills and attention to detail
• Effective communicator with the ability to influence cross-functional partners
• Professional presence with strong presentation skills for customer-facing interactions

Qualifications and Competencies

• Minimum Education & Experience: Bachelor’s degree and/or equivalent experience required, minimum of 5 years of food sales or CPG experience, preferably within the C-store or convenience channel
• Experience working with brokers, distributors, and key national or regional accounts
• Strong account management and relationship-building skills
• Demonstrated ability to execute sales strategies and deliver against business objectives
• Solid analytical skills with the ability to interpret sales and market data
• Working knowledge of route-to-market models and distributor networks
• Ability to manage multiple priorities in a fast-paced environment
• Self-starter with strong organizational skills and attention to detail
• Effective communicator with the ability to influence cross-functional partners
• Professional presence with strong presentation skills for customer-facing interactions

Total Rewards

• Base Salary Range: $150,000 - $160,000
• Bonus Potential: 30%
• Car Allowance
• Paid Time Off (PTO)
• Medical, Dental, Vision coverage
• 401(k) match and more!