Multiplatform Content Strategist

Key Responsibilities

• Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
• Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
• Write SEO-optimized headlines, descriptions, captions, and promotional copy.
• Led and assist with short-form and long-form video content creation.
• Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
• Collaborate with newsroom teams to identify stories with strong digital and social potential.
• Coach and support newsroom staff on social media best practices and digital storytelling techniques.
• Assist with breaking news, live coverage, and special event digital coverage.
• Help maintain WRAL’s editorial standards and brand voice across digital platforms.

Education & Experience

• Bachelor’s degree in Journalism, Communications, or related field preferred.
• Minimum 3 years of experience in television news, digital journalism, or multiplatform content production.
• Experience creating content for YouTube, social media, or digital news platforms preferred.

Skills & Qualifications

• Strong news judgment and passion for breaking news and storytelling.
• Excellent writing, editing, and communication skills.
• Understanding of SEO, digital publishing, and audience engagement strategies.
• Experience with social media platforms, analytics tools, and content management systems.
• Ability to work in a fast-paced newsroom environment and manage multiple priorities.
• Familiarity with video editing tools and digital production workflows.
• Collaborative mindset and strong interpersonal skills.
• Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.

Physical Demands

• Extended Periods of Standing/Sitting: Ability to stand or sit for long durations while producing content.
• Manual Dexterity: Frequent use of hands and fingers to operate equipment and computers.
• Flexibility & Adaptability: Ability to work varying shifts, including early mornings, evenings, weekends, and holidays, based on production needs and breaking news coverage.

Benefits

• Competitive salary based on experience.
• Benefits package including: Comprehensive health insurance plan options, Vision and Dental Insurance, Company sponsored life insurance, Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match.
• Generous paid time off.
• 9 paid company holidays.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• EEO Statement: Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.