Multimedia Storyteller - Design Focus
About the role
This is not a role for someone looking to maintain the status quo. You will be joining a growing, entrepreneurial content undertaking operating inside one of the most powerful financial institutions in the world. That combination — startup energy, global scale — is rare, and it is deliberate. We are building a content capability that can compete with the best editorial and media brands anywhere, and we need a designer who sees that as an invitation, not a constraint.
Responsibilities
Design Across the Full Content Spectrum: Lead design across Citi Wealth's full range of content formats — whitepapers, research brochures, one-page At a Glances, client presentations, executive slide decks, social posts, digital editorial, event materials, and more — bringing consistent craft and intention to every format, regardless of scale.
Communication Through Design: Approach every brief first as a communication problem. What does the audience need to understand? What is the most elegant, accessible, and visually compelling way to get them there? Use design — layout, hierarchy, typography, colour, imagery — as a tool for clarity and persuasion, not just aesthetics.
Making the Complex Digestible: Translate dense financial content — market data, investment frameworks, macroeconomic analysis — into visual formats that are attractive, accessible, and genuinely useful to a sophisticated client audience. Reduce without dumbing down. Simplify without losing precision.
Executive & High-Profile Presentations: Design and art direct senior executive presentations and high-stakes slide decks — understanding that at this level, design carries authority, and every choice reflects the institution.
Brand Evolution & Guideline Development: Work within Citi Wealth's existing brand guidelines with confidence and fluency — and actively contribute to their evolution. Identify opportunities to extend, customise, and deepen the application of the brand system, and develop documentation that helps the wider team work within those standards.
Franchise Identity & Visual Language: Contribute to the establishment of visual identities for new content franchises — naming conventions, colour systems, typographic hierarchies, template families, iconography — building identities that are distinctive, scalable, and unmistakably Citi Wealth.
Differentiation by Design: Actively review the competitive landscape — financial media, wealth management peers, luxury brands, editorial design — and develop a rigorous point of view on how Citi Wealth can stand apart visually. Bring that perspective to every brief.
Social & Digital Design: Design social content across platforms with an understanding of format-specific constraints, visual vernaculars, and what stops a scroll — without sacrificing brand integrity for algorithmic expediency.
AI-Powered Design Workflows: Demonstrate deep fluency with modern AI design tools — including generative image and layout tools, AI-assisted typography, automated production workflows, and intelligent design systems — using them to expand creative range, accelerate production, and free up time for higher-order creative thinking.
Motion Graphics (Advantageous): Where motion graphics experience exists, bring it to bear — animating data visualisations, designing kinetic social content, building branded motion templates, and adding dimension to static design systems.
Workflow & Asset Management: Maintain rigorous file organisation, version control, and asset management — building a design infrastructure that the wider team can rely on and contribute to.
Collaboration: Work closely with the Head of Content & Client Engagement and partner across editors, cinematographers, writers, producers, investment strategists, and communications leads — bringing design thinking into the creative process early and often.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
5-8 years of professional experience in graphic design, visual communication, or editorial design — with a portfolio that demonstrates genuine range across formats, from long-form publication design to social content to brand identity work.
A portfolio is required with your application. We want to see the problems you solved, not just the files you produced.
A proven ability to use design to solve communication problems — to take complex, technical, or data-heavy content and make it clear, compelling, and visually engaging for a sophisticated audience.
Strong proficiency in the Adobe Creative Suite — InDesign, Illustrator, and Photoshop required; Figma essential; After Effects a strong advantage.
A solid understanding of typographic systems, grid-based layout, colour theory, and information hierarchy — and the ability to apply that understanding across a wide range of format scales.
Experience working within brand guidelines — with an awareness of how to extend and evolve a design system responsibly and with intention.
Experience designing presentations and slide decks in PowerPoint and/or Keynote — with an appreciation for what presentation design demands at a senior institutional level.
Familiarity with AI design tools — generative imagery, AI-assisted layout, automated production workflows — and a willingness to develop deep fluency as the landscape evolves.
A collaborative working style — effective at communicating design decisions to non-designers, receptive to direction, and energised by contributing to something bigger.
Education
Bachelor's/University degree or equivalent experience
Preferred Qualifications
Motion graphics experience — After Effects, animation principles, kinetic typography, data visualisation animation — with examples in your portfolio.
Background in editorial design, brand identity, information design, or advertising.
Familiarity with developing or contributing to design systems or brand guidelines.
Experience with data visualisation tools and the design of financial charts, graphs, and infographics.
An understanding of print production workflows, including preparation of files for high-quality physical output.