Multimedia Specialist

About the role

Pick Your Part is seeking a creative and versatile Multimedia Specialist to bring the brand to life across digital, visual, and in‑person channels. The role supports marketing initiatives through photography, video, graphics, audio, and other creative content for social media, email, web, advertising, promotions, and events. The specialist will take projects from concept through execution while maintaining brand standards and supporting business goals, combining creativity, digital marketing, and analytics to strengthen customer engagement, brand awareness, and business growth.

Responsibilities

• Develop multimedia content – create and produce high‑quality graphics, photography, video, audio, illustrations, presentations, and other assets that support marketing and business objectives.
• Create digital advertising – develop ad creative and copy, assist with campaign implementation and management, monitor performance, and identify optimization opportunities.
• Develop creative concepts – brainstorm and contribute to concepts, campaign ideas, messaging, and content that enhance brand awareness and customer engagement.
• Manage digital content – maintain content across websites, landing pages, email, social media, and other platforms through a Data Asset Management Program.
• Manage brand consistency – ensure the company’s brand identity, messaging, visual standards, and key attributes are accurately represented across all marketing materials and channels.
• Develop marketing materials and promotions – create and support production of brochures, flyers, signage, advertisements, mailers, presentations, promotional materials, proposals, and other deliverables.
• Support marketing campaigns – assist in developing and executing integrated campaigns across email, social media, web, digital advertising, print, promotions, and other channels.
• Support events and local marketing – assist with planning, production, and execution of trade shows, open houses, community events, special promotions, and other initiatives that support retail locations and customer engagement.
• Video and visual content – identify content opportunities, develop storyboards, coordinate with locations and brand teams, and capture, edit, and deliver video and other visual content.

Requirements

• Bachelor’s degree or equivalent work experience.
• 5+ years of related experience; fully competent professional with in‑depth knowledge.
• 3+ years in a marketing and/or graphic design department.
• Portfolio demonstrating the ability to create excellent, engaging marketing materials that follow commonly accepted design principles.

Preferred Requirements

• Bachelor’s degree in graphic design.
• B2B and B2C marketing experience.
• Proficiency with Adobe design software, Microsoft Office, Canva, social platforms, etc.
• Knowledge of graphic design, print production, and digital marketing.
• Experience with social media and content‑marketing best practices.
• Background in communications, public relations, marketing, graphic design, social media, videography, or related disciplines.

Knowledge, Skills, and Abilities

• Ability to perform basic arithmetic operations, compute rates, ratios, percentages, and interpret graphs.
• Frequent use of Adobe Suite, Outlook, Word, Excel, and other graphics tools.
• Capability to create, maintain, and incorporate functions into Word documents, Excel spreadsheets, databases, and PowerPoint presentations to support business objectives.
• Strong oral and written communication skills; able to train others, interact with colleagues, and present to department or middle management.
• Routine problem‑solving following clear directions and procedures.
• Decision‑making that generally affects own job or assigned functional area.
• Self‑directed goal setting and achievement with broad supervisory guidance.
• Ability to handle multiple tasks or projects simultaneously with moderate complexity.

Physical Demands and Work Environment

• Primarily sedentary work; must be able to sit for extended periods and use a computer, keyboard, and mouse frequently.
• Periodic travel may be required, including overnight stays, depending on position requirements.
• Must be able to lift up to 25 pounds.