Multimedia Specialist

About the role

Under general supervision, performs professional services in the areas of social media, web media content, presentations, promotional campaigns, graphic design, and written materials. Implements effective digital communication and marketing programs, including the creation of digital content on the City’s social media platforms. Edits digital content and uses analytics to evaluate the effectiveness of social media communication, contributing to the creation and implementation of digital content and media strategies.

Responsibilities

• Designs, develops, and creates graphics, signs, brochures, reports, documents, and other collateral materials for City departments.
• Performs various graphic design functions such as development of logos, advertising campaigns, marketing materials, publications, newsletters, brochures, posters, fliers, and signage.
• Creates, designs, writes, edits, curates schedules, and publishes digital content on the City’s social media platforms.
• Researches, develops, and recommends ideas and formats for various projects as assigned.
• Plans, organizes, and evaluates technical considerations for typesetting, printing, photography, and camera work.
• Performs photography and videography at City functions and events for social media and special projects as needed; edits photographs and videos.
• Contributes to the City’s brand standards, style guidelines, policies, and social media guidelines; communicates to City departments to ensure standards are met.
• Collaborates with other staff members and City departments to meet all project timelines and deliverables from creative concepts to completion.
• Works with vendors and printers on assigned projects.
• Researches and evaluates hardware and software required to support assigned work; updates digital assets as needed.
• Performs other duties as assigned or required.

Requirements

• Bachelor’s Degree in graphic design, web design and development, fine arts, advertising, or related field.
• Three (3) years of experience in the graphic design field, media or marketing, photography or videography, or an equivalent combination of education and experience.

Skills

Knowledge of:

• City organization, policies, and procedures.
• Applicable laws, codes, rules, and regulations.
• Methods and techniques for developing and presenting marketing, promotion, advertising, public information, and community relations programs.
• Technical requirements for print and electronic media.
• Design fundamentals including page layout, typography, design composition, and color.
• Local system access, file sharing, and security guidelines and procedures.
• Photography and videography techniques and methods.
• Graphic design concepts.
• Computer software and applications related to graphic design such as Adobe Creative Suite and Canva.

Skill in:

• Using a computer and related equipment and web development and site management applications to draft and create social media posts, articles, blogs, reports, policies, memos, and various types of correspondence.
• Using industry-standard software to create and design graphics, animation, and special effects, including photo editing.
• Clearly communicating reasoning behind design choices.
• Analyzing problems and determining effective solutions.
• Assessing and prioritizing multiple tasks, projects, and demands.
• Following and effectively communicating technically complex instructions.
• Establishing and maintaining cooperative working relationships with City departments and City employees.
• Performing duties in print, web, and video.

Physical Demands / Work Environment

Standard office environment.

Benefits

• Health, Dental, and Vision Insurance: Eligible after 30 days of employment. The City covers the full cost of employee insurance and half the cost for eligible dependents.
• Life Insurance: The City covers the cost of employee life insurance. Employees earning more than $20,000 per year receive a benefit of 50% of their annual salary; those earning less receive a $10,000 benefit.
• Supplemental Insurance: Available through payroll deduction (e.g., supplemental life, accident, short-term disability, cancer, intensive care, legal services, and identity theft).
• Worker’s Compensation Insurance: Coverage for on-the-job injuries, fully paid by the City.
• Commuting Insurance: Automatic coverage for catastrophic injuries during commutes.
• Retirement Plans:
  • Social Security and Medicare contributions (matched by the City).
  • Public Safety Retirement for police officers and firefighters, or Arizona State Retirement System for others (contribution rates vary).
• 457 Deferred Compensation Plan: Voluntary plan through ICMA Retirement Corporation (no City match).
• Sheakley Flexible Benefits: Pre-tax deductions for qualified expenses (e.g., dependent insurance premiums, dependent care, and health care).
• Employee Assistance Program (EAP): Free, confidential counseling for employees and immediate family members.
• Long-Term Disability Program: Coverage for qualified members unable to work due to disability after six months (premiums paid by employees enrolled in the Arizona State Retirement System).
• Holidays: Ten observed holidays per year, including one floating holiday.
• Paid Time Off (PTO): Accrued from the first day of employment, with an annual graduated schedule capping at 12 years. Part-time employees working 1,040+ hours per year accrue PTO at a prorated rate.
• Family Death Leave: Time off for the death of a family member as defined by City policy.
• Military Leave: Granted in accordance with State law.
• Jury Leave: Leave granted for jury service as per City policy.
• Family and Medical Leave Act (FMLA): Up to 12 workweeks of unpaid leave during a 12-month period for eligible employees.
• Payroll Direct Deposit: Option to deposit paychecks directly into checking or savings accounts.
• Credit Unions: Participation in credit union membership through payroll deduction.
• School Involvement Program: Two hours of paid leave per month to volunteer in classrooms or qualified school programs.
• Uniforms/Equipment: Provided by the City as needed, varying by department.