Multimedia Marketing Executive

About the role

The successful candidate will be responsible for selling television, digital, and social media advertising solutions to local businesses and ad agencies. They should have a coachable attitude, thrive in a goal-oriented team environment, and possess strong interpersonal skills.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Presents sales pitches to clients, explaining how specific types of advertising can promote their products or services effectively.
• Provides clients with information about rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising, or Mass Communications, or equivalent combination of education and work experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.