Multi Media Specialist II

503823 Las Cruces, New Mexico, United States Staff Staff Full-time Closing at: Sep 25 2026 - 23:55 MDT View favorites Department Contact: Julie Hughes, 575-646-2874, juhughes@nmsu.edu Internal or External Search: External - Open to all applicants Advertising Summary: The Social Media Specialist is responsible for planning, creating, and executing a comprehensive social media strategy for outreach for the New Mexico State University Cooperative Extension Service (CES) and Agricultural Experiment Station (AES). This position strengthens public awareness of Extension and research programs, amplifies research-based information, and supports outreach, engagement, and reputation-building efforts across diverse audiences including producers, families, communities, youth, students, policymakers, and partners. The Social Media Specialist works closely with educational media designers, Extension specialists, county offices, researchers, Ag Science Center faculty and staff, communicators, and leadership to translate complex information into engaging, accessible, and audience-centered social media content. Position Details Position Title: Multi Media Specialist II College/Division: Cooperative Extension Service Department: 310000-COOPERATIVE EXTENSION SERVICE Location: Las Cruces Offsite Location (if applicable): Target Hourly/Salary Rate: Commensurate on education and experience Appointment Full-time Equivalency: 1.0 FLSA Status: Exempt Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME). Contingent Upon Funding: Not Applicable Standard Work Schedule: Standard (M-F, 8-5) If Not a Standard Work Schedule Job Duties and Responsibilities: Articulate social media strategies and part of communications and education outreach initiatives. This can include single, short running campaigns or larger unified social media campaigns for CES and AES that include multiple projects and impacts. Plan editorial calendars that integrate research, programming, seasonal topics, campaigns, events, and impact stories. Identify opportunities to communicate research discoveries, Extension expertise, community impact, and public value. Create, schedule, and publish original social media content across multiple platforms (e.g., Facebook, Instagram, X, LinkedIn, YouTube, emerging platforms as appropriate). Translate research findings and Extension programming into clear, engaging, and audience-appropriate social media posts. Ensure content is accessible, inclusive, and compliant with university and federal accessibility standards. Partner with Extension and research faculty on and off campus, county offices, and program staff to identify content ideas and elevate local and statewide efforts. Provide guidance and best practices to Extension and AES staff contributing to social media or managing local accounts. Coordinate social media efforts with central university communications and marketing teams as needed. Work with team members to connect messaging across web and other outreach platforms. Provide training and oversight of social media production. Monitor social media channels and engage with audiences in a professional, timely, and mission-aligned manner. Respond to comments and messages or route inquiries to appropriate subject-matter experts. Support crisis communication or time-sensitive messaging when needed. Track, analyze, and report on social media performance using platform analytics and other tools. Use data and insights to refine strategy, improve engagement, and demonstrate impact. Prepare regular performance summaries for leadership and stakeholders. Qualifications Required Education and Experience: Associate's Degree + 4 years of relevant experience or a Bachelor's degree + 2 years of relevant experience. Equivalent Qualifications Preferred Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations, agriculture, or a related field. Demonstrated experience managing organizational social media accounts. Strong writing and editing skills, with the ability to adapt tone and style for varied audiences. Experience creating content for multiple social media platforms. Ability to manage multiple projects, deadlines, and stakeholders simultaneously. Familiarity with social media analytics, scheduling tools, and content management systems. Experience with basic graphic design, photography, or video editing for social media. Knowledge of branding, accessibility standards, and best practices for public institutions. Experience working with Extension, research, higher education, agriculture, or public-sector organizations. Strategic thinking and planning Clear and engaging storytelling Collaboration and relationship-building Attention to detail and consistency Commitment to public service and community engagement Special Certification/Licensure Working Conditions and Physical Effort Environment: Work is normally performed in a typical interior/office work environment. Physical Effort: No or very limited physical effort required. Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking. Risk: No or very limited exposure to physical risk. Recruitment Summary We are New Mexico’s land-grant institution and a comprehensive research university dedicated to teaching, research public service and outreach at all levels. NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures. NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico’s 33 counties, 12 research and science centers, and through distance education. NMSU Global Campus Since 1888, NMSU has proudly embodied this tradition, building relationships that last a lifetime while serving students who want to earn their degree and grow in their field. Today, NMSU Global Campus provides flexible, career-focused online education that helps our students transform their lives – and the lives of the people they love – through over 70 degree and certificate programs, skill-building microlearning courses, and career and talent development. NMSU Main Campus Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state. Doña Ana Community College Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance. Alamogordo Campus Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated “on the hill” above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning. Grants Campus NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan. Special Instructions to Applicants The electronic application is the *official* document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application. EEO Statement New Mexico State University does not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, marital status, disability, genetic information, age, military service, or other non-merit factor. Requesting an Accommodation Individuals with disabilities are encouraged to apply. In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and New Mexico State University policy, if you have a disability and would like to request an accommodation in order to apply, interview, or complete onboarding for a position with New Mexico State University, or if you cannot use the online application system, please visit our Accessibility & Accommodations page to initiate an accommodation request