Multi-Location SEO Manager

Key Responsibilities

• Lead the organic search strategy for our network of partner practice websites, driving visibility, authority, and patient acquisition across traditional and AI-powered search platforms.
• Develop scalable, hyper-local SEO programs that help practices compete and win in highly competitive local markets.
• Build and optimize frameworks for Google Business Profiles, local citation management, location page performance, and multi-location search visibility.
• Ensure best practices are consistently deployed across all properties while adapting strategies to individual market dynamics.
• Own technical SEO initiatives, including site architecture, indexation, schema markup, structured data, Core Web Vitals, and page performance.
• Partner closely with web development teams to identify opportunities, resolve technical issues, and improve overall search performance.
• Manage relationships with external SEO partners, establishing clear performance expectations and measurable KPIs aligned to business outcomes.
• Ensure agency efforts are focused on driving qualified traffic, conversions, and revenue impact.
• Develop and maintain standardized reporting across all locations.
• Translate complex SEO and website performance data into actionable, executive-level insights that clearly demonstrate business value and growth opportunities.
• Leverage advanced expertise in GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and similar platforms.
• Experience integrating data sources into reporting and visualization tools, such as Power BI, is highly valued.

Qualifications

• 5+ years of experience in SEO, organic growth, or digital performance marketing.
• Proven success in developing and executing SEO strategies within multi-location, franchise, healthcare, or other distributed-network organizations.
• Experience driving modern search optimization strategies across SEO, AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Strong background managing SEO agencies, consultants, or other external marketing partners.
• Advanced proficiency with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or comparable SEO platforms.
• Ability to communicate technical concepts effectively to both executive and non-technical audiences.

Benefits

• Medical/dental/vision/life insurance
• Long and short-term disability
• PTO
• Paid holidays
• Traditional and Roth 401(k) options