Motherly Senior Social Video Producer

About Us

Founded in 2015, Motherly has been a destination for people on their pregnancy journey, first-time moms, and everything in between. In 2025, Motherly joined the ParentsTogether Media Network with a mission to inform, entertain, and engage Gen Z and millennial parents so that all parents and families thrive.

Role Overview

We're looking for a social native video producer who is excited to transform Motherly’s mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale. The ideal candidate is creative, a self-starter, and is driven by cracking the algo. This role will own the development, production, and ongoing operation of Motherly’s social video franchises — from first concept through final delivery and, over time, into the day-to-day cadence of publishing and platform performance.

Key Responsibilities

• Partner with the team to develop and launch social-first video franchises aligned with Motherly’s editorial priorities and audience growth goals

• Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations

• Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms as they emerge

• Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts

• Build and manage production workflows, timelines, and project plans for social-first video initiatives

• Source, coordinate, and manage production partners as needed, including creators, hosts, videographers, photographers, editors, and other freelance talent

• Oversee video production from pre-production through post-production, ensuring assets are delivered on time and aligned with creative objectives

• Provide editing support, including selects, still image creation, and social asset development as needed

• Participate as on-camera talent when appropriate

• Collaborate with the Social Media Manager to ensure produced content is optimized for platform performance and integrated into Motherly’s publishing calendar

• Track and report on performance metrics for produced video content, and iterate on formats and franchises based on data and feedback

• Maintain organized, searchable asset libraries for produced video and photography content

• Cross-functional & Brand Support

• Support sponsored and branded content initiatives requiring social video production expertise

• Collaborate closely with editorial, marketing, and design teams to ensure content aligns with brand voice, campaign goals, and audience insights

• Participate in brainstorming, planning, and content review sessions as needed

• Document repeatable workflows and production processes to support scalable video production as the team grows

Qualifications

• Proven experience in video production, including planning, shooting, lighting, sound, and editing for social platforms

• Demonstrated project management ability to oversee multiple concurrent projects, manage timelines, and coordinate with cross-functional stakeholders

• Photography skills for capturing high-quality still images and visual assets that complement social video content

• Marketing experience, especially in social media and content marketing, with an understanding of audience growth, engagement, and platform best practices

• Experience producing content for platforms such as Instagram Reels, TikTok, YouTube Shorts, or similar short-form video channels

• Proficiency with industry-standard editing and design tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe After Effects, Photoshop, or similar)

• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus

• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback

• Bachelor’s degree in a related field (e.g., Film, Media, Communications, Marketing) or equivalent professional experience in video production and social content

Position Details

• This is a full-time role.

• Salary ranges from $120,000 - $150,000, depending on experience.

• Location: NYC or LA preferred.

• This position reports to the Head of Content.

• Benefits include health insurance (with cost-share for dependents) for employees, three weeks of vacation (plus holidays and the last week of the calendar year off), paid family and sick leave, retirement match after six months on staff, and a FSA account.

• This position is considered exempt.

How To Apply

Applications will be reviewed on a rolling basis. Please apply on our Career Page at www.careers-page.com/parents-together-foundation and include the following:

• Resume
• Answers to the following questions in short form (one to two paragraphs per question) in lieu of a cover letter:
• Walk us through a recent, wildly successful video for which you were the primary driver. Clearly explain what role you played, who you worked with to get it off the ground, and what variables you attribute to its success. Include video links or examples where possible.
• Please share 3-4 creators or brands that you think are nailing short-form video right now. If you have a video example of you being the talent on camera, please share that as well.
• We want to know how you can take a known audience behavior and turn that into a nugget of an idea that turns into a cross-platform franchise. Please share an audience behavior fact for a specific platform and what video idea you would come up with to support it.