Middle+ Data Analyst (Marketing Experience)

About the role

The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting.

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations
• Manage and enhance data transformations with dbt where necessary
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly
• Leverage AI tools to be 10x more productive than the average analyst

Must Have Qualifications

• 3+ years of experience as Data Analyst with marketing data
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all
• Proficiency in SQL
• Proficiency in data modelling (dbt preferred)
• Knowledge of Google Analytics (advanced level, for business understanding)
• Experience with Git
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with QA/UAT processes
• Proficiency with AI tools and ability to learn new ways of working is essential

Nice to Have

• Knowledge of Google Analytics Data Streams
• Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.)
• Understanding of Marketing Mix Modeling (MMM) concepts
• Prior experience in marketing agency