Microsoft Entra B2C CIAM Engineer

About the role

We are at the forefront of transforming the future of technology in the financial industry, and we seek curious, practical individuals to help us pave the way. Our team is not intimidated by taking calculated risks, as they relish a good challenge and are eager to engage in problem-solving. As a member of our team, you will work alongside like-minded experts in a culture that is deeply rooted in innovation and progression. Join us to be part of a transformative journey that can shape the industry's future.

We are seeking a highly skilled Microsoft Entra B2C (Customer Identity and Access Management – CIAM) Engineer to design, build, and operate secure, scalable identity solutions for external users. This role focuses on delivering modern authentication, registration, and user management capabilities for customer-facing applications using Microsoft Entra External ID. The ideal candidate will have a deep understanding of identity and access management principles, technologies, and best practices. This role involves implementing and managing IAM solutions to ensure the security and efficiency of our IT infrastructure.

Responsibilities

• CIAM Architecture & Engineering: Design and implement CIAM solutions using Microsoft Entra B2C. Build and maintain custom policies (IEF). Define identity architecture for onboarding, authentication, and federation.
• Authentication & Identity Federation: Configure OpenID Connect, OAuth 2.0, and SAML. Integrate social and enterprise identity providers. Design secure token issuance and validation strategies.
• User Journeys & Experience: Develop self-service registration, invite onboarding, password reset, and MFA flows. Customize UI/UX, branding, and localization. Implement progressive profiling.
• Application & API Integration: Integrate B2C with web, mobile, and APIs. Implement claims transformation and token customization. Collaborate with dev teams on token usage.
• Identity Lifecycle Management: Manage external identities, custom attributes, and schema. Implement provisioning, synchronization, and lifecycle processes.
• Security & Risk Management: Implement MFA, session controls, and Zero Trust patterns. Protect against account takeover and fraud scenarios.
• Operations & Support: Monitor platform performance, troubleshoot issues, provide Tier 3 support, and maintain documentation.
• Collaborate with stakeholders to understand business requirements and translate them into IAM solution designs using SailPoint Identity Security Cloud (formerly IdentityNow).
• Manage and maintain IAM platforms, ensuring their stability, security, and performance.
• Enforce IAM policies, procedures, and standards.
• Develop and maintain detailed documentation for IAM processes and systems.
• Conduct thorough testing of the IAM solution to ensure its reliability, functionality, and performance.
• Stay updated on the latest IAM technologies, trends, and best practices to continuously improve the organization's IAM capabilities.

Required Qualifications

• Bachelor's degree in computer science, Information Systems, or a related field (or equivalent experience).
• Over 7 years of direct IAM related experiences.
• Proven experience as an IAM Engineer, specifically implementing the Microsoft B2C in medium to large Organizations.
• Strong knowledge of identity and access management concepts, principles, and technologies.
• Hands-on experience with IAM solution design, implementation, and integration.
• Familiarity with authentication protocols (e.g., SAML, OAuth, OpenID Connect) and directory services (e.g., LDAP, Active Directory).
• Strong analytical and problem-solving skills, with the ability to assess complex environments and identify areas for improvement.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Experience with CIAM and Microsoft Entra B2C.
• Strong knowledge of OIDC, OAuth, and SAML.
• Experience with custom policies (IEF), APIs, and token-based authentication.

Preferred Qualifications

• Experience with identity sync, API-driven architectures, and Zero Trust.
• Certifications such as SC-300 preferred.
• Proficient in programming/scripting languages (e.g., Java, PowerShell, Python) for customization and automation.
• Relevant certifications such as Certified Identity Management Professional (CIMP) are highly desirable.

Core Competencies

• Strong troubleshooting skills.
• Ability to translate business requirements.
• Excellent collaboration capabilities.

Role Impact

Delivers secure customer identity experiences, protects external applications, and enables scalable digital identity platforms.

Benefits

• Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and fostering.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
• Paid caregiver leave to provide time away from work when caring for an ill or recovering family member.
• Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind.

About Us

Cetera Financial Group ® (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership.

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