Mgr Trade Development (Grimes, IA)

About the Role

Serve as the primary liaison between the local market and designated suppliers, working to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute, and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meetings with SGWS leadership
• Ensure all retail programs align with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit align with strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize analytic tools (e.g., Tableau, ACD, EzFocus) to identify local market intelligence and opportunities, including consumer shifts/trends, channel dynamics, and key account dynamics
• Ensure all program tracking is accurate, timely, and aligns with regional and individual state reporting
• Familiarize yourself with competition and remain apprised of market trends and developments within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel the team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensure adherence to sound policies and procedures
• Perform other job-related duties as assigned

Qualifications

• Bachelor's degree in a related field or an equivalent combination of education and experience
• Five years of relevant experience
• Ability to obtain and meet industry licensing requirements as needed
• Valid driver's license and ability to secure and maintain auto-liability insurance as required by state laws
• Willingness to travel overnight as required
• Good knowledge of Commercial Finance and Pricing practices
• Understanding of applicable state regulations and adult beverage market dynamics
• Proficiency in computerized applications (e.g., word processing, spreadsheets, databases, presentation software, email, and specialized business applications)
• Strong interpersonal skills to establish and maintain effective working relationships
• Knowledge of wine and spirits, including regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines while maintaining high-quality output
• Strong analytical, verbal, and written communication skills

Physical Demands

• Considerable time spent sitting and typing/keyboarding using a computer or mobile device
• Occasional walking, bending, reaching, standing, squatting, and stooping
• May require extended hours, overtime, and weekends
• Occasional lifting/lowering, pushing, carrying, or pulling up to 20 lbs

Benefits

• Comprehensive medical and prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition assistance
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

Southern Glazer's Wine & Spirits is an Affirmative Action/EEO employer, providing equal employment opportunities without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.