Mgr, Property Marketing

Responsibilities

• Partner with marketing funded property teams and functional stakeholders to:
  • Understand the business opportunity that marketing can help address.
  • Create and implement localized marketing strategies designed to support business objectives.
  • Source and manage local agency partners (if required).
  • Partner with channel lead to create and execute media plans.
  • Partner with internal and third-party resources to execute marketing plans.
  • Determine creative requirements for digital and traditional marketing tactics.
  • Liaise with creative and property teams to request, print and install signage in support of marketing plans.
  • Support community event initiatives and activations in collaboration with property teams (i.e., communication plan, creative requests, partner management).
  • Partner with internal stakeholders to create material in support of leasing activities when necessary.
  • Create, edit, and publish content to mall web sites and social media platforms, while following brand and quality standards.
  • Partner with accounting to manage budgets, partner with legal to oversee contract development and manage agency relationships.
• Determine and implement efficient marketing business processes and practices.
• Monitor, measure and report activation performance and campaign results to deliver insights and drive continuous improvement and optimization.
• Collaborate with the public relations team to respond to media inquiries and generate media interest in marketing activations.
• Partner with channel lead to ensure web sites are search optimized and aligned with editorial guidelines and brand standards.
• Provide regular status reports and briefings to stakeholders and functional leadership teams.
• Leverage Project Management platform (Wrike) to organize and inform work-teams, document decisions, share creative assets and assign tasks.
• Represent marketing team as marketing subject matter expert, consult with internal and external partners to ideate and deliver marketing strategies and plans.
• Educate local teams on marketing best practices and ensure that all tactics are on-brand.
• Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met.

Qualifications

• A high school diploma or GED required.
• A bachelor’s degree in marketing, communications, journalism, or a related field required or equivalent combination of education and relevant experience.
• A minimum of 5 years of experience in marketing.
• A minimum of 3 years of digital marketing experience.
• Proven experience developing and executing integrated marketing campaigns across multiple channels.
• Demonstrated ability to translate data into strategic insights and actionable recommendations.
• Experience working in cross-functional, stakeholder-driven environments.
• Exceptional project management skills with strong attention to detail.
• Experience with MS Office, digital marketing, and project management platforms.

Preferred Qualifications

• Experience in retail real estate or consumer marketing.
• Familiarity with email lifecycle marketing, paid and organic social integration, web and mobile engagement, digital-to-property traffic strategies, and QR, loyalty or shopper engagement programs.
• Experience working with retailer or brand partners on marketing initiatives.
• Experience managing agencies, vendors, or creative partners.