Mgr, Marketing
Job Reference: 43830 | Full-Time, Onsite | Education Segment | Elior Collegiate Dining | Oakwood University
About the role
We are looking for a Marketing Manager for our Education Segment to work in a remote capacity. This is a great opportunity for an innovative marketing professional to support our regional operations teams, developing strategies to create the consumer experience appropriate to the brand and account in which they operate. You will be evaluating key client marketing plans/materials relative to effectiveness and/or ROI, as well as providing recommendations for improved efficiencies/changes based on your expertise. If you are ready to contribute to the team by leading the marketing strategy for different regions within Elior Collegiate Dining, this is a great role for you.
Responsibilities
- Serve as marketing Liaison/Lead within a Region of the Country
- Develop segment-specific strategic marketing plans with support of Senior Director of Marketing
- Execute program strategies for unit level
- Collect / Track Program Data with the Region
- Develop and execute retail promotional strategies for culinary concepts
- Develop marketing programs aimed to increase customer satisfaction, participation and/or revenue
- Partner with the corporate team to develop creative briefs for marketing collateral which includes among other initiatives:
- In-Unit Marketing Calendars
- Case studies
- In-Unit brands standards
- Concepts
- Programs
- Business Development Presentations
- Manage / Responsible for the New Account Opening Marketing Process:
- Orders
- Installation
- Brand Standards & Design
- Manage / support the regions:
- Digital Signage
- Company Store
- SharePoint
- Provide / gather PR for enhanced exposure to the K-12 by Elior brand in the marketplace:
- Press Releases
- Social Media
- Websites
Requirements
- 3-5 years of Marketing Experience or related field
- Bachelor's Degree in Marketing or related field or equivalent work experience
- Solid understanding of marketing strategies and tactics (food service, retail or restaurant management preferred)
- Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision makers
- Possess professionalism and passion for customer and client relations
- Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education and skills
- Ability to think strategically and operate autonomously
- 75% Travel + 25% Remote Work
Preferred qualifications
- Experience working in a marketing capacity supporting a contract services organization
- Experience working in a marketing capacity in Food Services
Location
Oakwood University
Benefits
- Medical (FT Employees)
- Dental
- Vision
- Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity
- Discount Program
- Commuter Benefits (Parking and Transit)
- EAP
- 401k
- Sick Time
- Holiday Pay (9 paid holidays)
- Tuition Reimbursement (FT Employees)
- Paid Time Off
About Elior Collegiate
Elior Collegiate Dining is rewriting the rules of campus dining, serving up bold flavors, fresh ideas, and high-impact experiences that fuel student life. We partner with forward-thinking colleges and universities to create vibrant, customized dining programs that spark connection, celebrate culture, and make food a defining part of the college journey.