Meta Strategist (Remote US)

About the role

Directive Consulting is a leading B2B marketing agency for companies focused on results that move the business. With over a decade of expertise and 420+ B2B brands, we align brand and demand to guide ICP decisions across every touchpoint using our proprietary DiscoverabilityOS™ methodology. We operate through three divisions—Performance, Communications, and Commerce—each designed to share intelligence and align on revenue. Our work spans Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing across Technology, Industrial, and Services verticals.

We’re seeking forward-thinking, analytical, and storytelling-driven professionals who thrive in fast-paced environments and want to make an impact through meaningful B2B marketing. The Paid Strategist is a client-facing role responsible for day-to-day deliverables, creating and managing custom client strategies, and executing Paid Social initiatives. In this role, you’ll build high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Conduct weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and process improvements
• Build client strategies each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Develop deep understanding of client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

Requirements

• 2+ years of experience at a performance or digital marketing agency with hands-on B2B client support
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and/or Meta Ads
• Understanding of ad units within LinkedIn and/or Meta platforms, such as conversation ads, document ads, and CTV
• Proficiency with advertising platforms and tools including LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6Sense, and others
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Experience measuring results via OCT (Opportunity Conversion Tracking) or similar frameworks
• Ability to segment audiences by tier, job title, and other attributes
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Highly competitive, curious, and solution-oriented mindset
• Commitment to staying at the cutting edge of the industry and sharing knowledge
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Quality-obsessed and passionate about impactful advertising
• Willingness to travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• Embody core values in every internal and external interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level KPIs, including client growth and goal attainment; core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores
• Build client trust and relationships that drive consistent renewals
• Cross-sell services aligned with client goals and objectives
• Communicate results clearly to client point of contact and executives
• Demonstrate exceptional decision-making for strategic account direction

Benefits

• Healthcare: Medical, dental, vision, disability, and life insurance coverage for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents
• Mental Wellness: Access to certified therapists through Spring Health and Headspace membership
• Physical Wellness: Physical therapy through Omada, fertility support through Carrot, Aaptiv virtual workouts, and One Medical membership for primary and virtual care
• Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, and End of Year Recharge (closed December 24 – January 1)
• Financial: Traditional and Roth 401(k) with 3% company match
• Bonus: Annual bonus based on tenure, scaling over time

Work Environment Requirements

This is a remote-first role with the option to work from state-of-the-art offices in Irvine, California. You must reside in the U.S. and have reliable internet access, a professional background, and the ability to remain stationary for extended periods. Essential functions include observing and interpreting written and/or verbal communication, using a laptop (PC or Mac), and collaborating via Zoom and Slack. Reasonable accommodations may be made for qualified individuals with disabilities. Inquiries about accommodations can be directed to careers@directiveconsulting.com.