Merchandise Marketing Manager

Job Summary

The Marketing Manager – Merchandising Marketing at AutoZone will lead category marketing strategy with a focus on retail media, vendor-funded marketing, and monetization through the AutoZone Media Network. This role requires strong strategic planning, performance-based marketing, media investment optimization, and category growth through data-driven insights.

About the Role

This is a high-visibility role that interfaces with Director-, VP-, and SVP-level leaders across Marketing, Merchandising, and Ecommerce. It is ideal for a Marketing Manager experienced in retail media, category leadership, and cross-functional influence in a fast-paced, matrixed environment.

Responsibilities

• Lead category-level marketing strategy in close partnership with Merchandising leadership, translating business priorities into integrated marketing and retail media plans that drive traffic, conversion, and category growth.

• Serve as a primary Marketing owner for AutoZone Media Network activation within assigned categories, partnering with Merchandising and vendor teams to identify, develop, and execute vendor-funded retail media programs aligned to performance goals.

• Shape and oversee annual category marketing plans, balancing promotional moments with always-on media, product discovery, and customer experience initiatives across owned, paid, and in-store channels.

• Partner cross-functionally with Brand, Media, CRM, Loyalty, and Ecommerce to ensure cohesive execution of category strategies across the full customer journey.

• Drive retail media performance tracking and reporting for assigned categories, using results to inform optimization, future planning, and recommendations to Merchandising and vendor partners.

• Act as a strategic thought partner to Merchandising and senior Marketing leadership, clearly communicating category priorities, results, and opportunities to Director-, VP-, and SVP-level stakeholders.

• Mentor and guide Merchandise Marketing team members as applicable, helping prioritize work, elevate strategic thinking, and strengthen cross-functional collaboration.

Requirements

• Minimum 7-10 years’ experience in marketing with a multi-channel retailer preferred.

• Project Management experience.

• Excellent verbal and written communication skills; persuasive in presenting complex concepts to groups.

• Proven analytical, business planning, strategic planning, and leadership skills.

• Proven ability to translate analytic data into strategic ideas.

• Ability to deal with ambiguity and change within a fast-paced environment.

• Automotive aftermarket experience is a plus.

• Strong leadership, organizational, and project management skills.

• Ability to manage agency partners and engage in a manner that delivers positive results.

• Talented in problem-solving, analyzing trends, and understanding business priorities.

• Proficient in anticipating and adopting innovations in business-building digital and technology applications.