Membership & Engagement Director

About the role

The Membership & Engagement Director is responsible for both the day-to-day and strategic membership activities required to achieve the organization's goals related to engagement, onboarding, recruitment, and retention. The Director will be expected to deeply understand the member journey and experience and develop and execute a plan to foster and increase member engagement at all levels of the organization.

Responsibilities

• Develop and execute a data-driven recruitment, retention, and engagement strategy and implementation plan which supports TSAE’s branding and achieves organization’s membership goals.
• In cooperation with Marketing & Communications Director, develop and implement comprehensive membership marketing and communications strategies and campaigns to attract, recruit, engage and retain members. This may include the development of email campaigns, online content, marketing materials and brochures/guides.
• Develop strategic, targeted campaigns based on statewide research data to continually improve the membership experience to retain current members.
• Cook up, evaluate, and refine all components of renewal, acquisition, and welcome campaigns and procedures.
• Participate in and manage ongoing member stewardship activities with current and prospective members though all communications channels including TSAE social media pages and Online Member Community.
• Cook up representation and attend association/industry events to promote membership and facilitate engagement.
• Provide exemplary customer service to assure high levels of member and stakeholder satisfaction and maintain consistency of service.
• Serve as the voice of the member internally and externally and communicate member needs across the organization, particularly with a member satisfaction, growth and retention lens.
• Assist with the development and implementation of virtual and in-person programming related to membership topics and activities.
• Proactively develop and engage in projects and events aimed at increasing membership and improving overall member satisfaction and retention.
• Serve as the owner of our membership database system, its functionality, and integrity.
• Cook up, collaborate with colleagues in administration and integrate association management system (AMS) iMIS to optimize user experience and ensure accuracy of data and reporting.
• Lead the prioritization of enhancements to the iMIS and iMIS integrations to streamline core iMIS processes.
• Oversee the member application, renewal, and dues billing/invoicing process of membership dues.
• Develop, monitor and report on metrics for assessing effectiveness of membership recruitment, engagement, and retention programs and activities.
• Track monthly retention statistics and implement outreach strategies to improve overall retention.
• Develop a deep understanding of our membership structure, bylaws, policies, programs, and content to appropriately address members and provide input relative to TSAE’s strategic direction.
• Work with internal teams to incorporate diversity, equity, and inclusion initiatives into the associations' overall operations.
• Attend board meetings, committee meetings, and other events as requested.
• Maintain a positive work environment and highly motivated staff through effective leadership and empowerment of fellow employees.

Qualifications

• Effective oral and written communication skills; including public speaking; experience with computers, Office 365 software, and familiarity with AI software (ChatGPT, Claude); ability to work effectively with members and staff; ability to maintain confidentiality and have a service oriented attitude.
• Must be able to manage multiple projects simultaneously; use critical thinking and implement problem-solving skills to effectively develop and organize projects.
• Must have an understanding market research, statistics, and knowledge of the industry.
• Individual must be able to lift boxes up to forty (40) pounds.
• Experience with association management software (AMS) or some type of CRM database required. Specific experience with IMIS EMS a plus.

Benefits

• Flexible work environment with eligibility for 24 hours (3 days) remote work per week after first three (3) months of employment.
• Company-Paid Employee Health, Vision, Dental that activates day one of employment.
• Also offer Life/ADD insurance.
• 401k retirement fund with up to 5% employer match after one (1) year of employment.
• 19 paid holidays each year, including December 24-January 1.
• Up to 10 (ten) paid time-off (PTO) days in first year with generous increments thereafter.