Membership Development Manager

Position Overview

Hamlin House is seeking a Membership Development Manager to lead membership acquisition, pipeline development, and revenue growth initiatives. This role focuses on generating, cultivating, and converting new membership opportunities while supporting a best-in-class member experience.

Duties And Responsibilities

• Lead and execute proactive membership sales and business development strategies to drive acquisition, retention, and revenue growth.
• Develop and maintain a highly active pipeline of prospective members through outbound outreach, networking, referrals, community engagement, and relationship cultivation efforts.
• Consistently prospect and identify new membership opportunities through strategic outreach, events, partnerships, and local market visibility.
• Manage the full sales cycle, including lead generation, presentations, tours, proposal development, follow-up, and closing.
• Own membership conversion performance and maintain urgency, responsiveness, and consistent follow-through throughout the sales process.
• Generate referrals and cultivate strategic relationships within the local business, athletic, and community networks aligned with the Hamlin House brand.
• Support the development and execution of membership pricing, promotional campaigns, and package offerings.

Relationship Management & Member Experience

• Build strong relationships with prospective and current members to foster engagement, satisfaction, and long-term loyalty.
• Serve as a key ambassador for Hamlin House, representing the brand with professionalism and enthusiasm.
• Deliver a high-touch, hospitality-driven experience throughout the membership sales and onboarding process.
• Partner with operations and marketing teams to align messaging, offerings, and member experiences.
• Gather member feedback and market insights to continuously improve programs, services, and engagement strategies.
• Maintain consistent visibility within the club and broader community to strengthen relationships and reinforce brand presence.

Sales Operations & Performance Management

• Build, maintain, and manage a high-performing sales pipeline and CRM process.
• Establish and consistently track sales goals, KPIs, outreach activity, conversion metrics, and membership performance indicators.
• Maintain disciplined follow-up practices and detailed pipeline reporting to ensure visibility into sales performance and membership opportunities.
• Analyze sales data, membership trends, and performance reports to refine strategies and improve results.
• Implement scalable systems, tools, and best practices to support sustainable membership growth.
• Ensure consistent execution of membership sales processes, standards, and operational expectations.
• Proactively identify opportunities to improve sales effectiveness, pipeline management, and conversion performance.