Member Engagement & Analytics Manager

About Us

The Academy of Television Arts & Sciences, founded in 1946, is a nonprofit organization dedicated to advancing telecommunication arts and sciences and nurturing creative leadership in the television industry. The Television Academy comprises over 27,000+ members from 31 professional peer groups, including performers, directors, and producers. The Television Academy recognizes excellence among its peers with the Emmy award, culminating in the Primetime Emmy Awards telecast each fall. The organization also produces several other awards shows and a variety of activities and events for its members throughout the year, featured across digital platforms and in its award-winning emmy magazine.

Responsibilities

• Lead the execution and continual improvement of initiatives such as the Peer Circle program and Your Voice Matters, reviewing and interpreting data to enhance program participation and ensure key metrics are achieved.
• Collaborate with the Senior Director of Engagement and Retention and internal stakeholders across marketing and digital to manage delivery, tracking, and optimization of the quarterly Member Benefits Perks newsletter, including support for Perks submissions featured in the weekly newsletter.
• Create campaigns focused on specific member segments (e.g., trigger campaigns targeting low-engaged and lapsed members) using a "test and learn" approach to drive ongoing improvements.
• Support data analysis and insight development to assess campaign/program effectiveness, identify trends, and refine approaches to improve member satisfaction and retention.
• Deliver actionable recommendations and create or enhance departmental reports.
• Write and edit marketing copy for membership campaigns across various channels (e.g., member newsletter, emails, and website).
• Assist with other responsibilities, projects, new initiatives, and administrative support as needed.
• Integrate diversity and inclusion best practices across all member initiatives.

Requirements

• Bachelor’s degree in marketing, digital marketing, business, or related field.
• Minimum three years in marketing, digital marketing, programs, or membership role in a B2B environment.
• Demonstrated success in managing engagement campaigns and member-focused programs.
• Strong analytical skills with experience using data to inform decisions and measure impact.
• Digital marketing experience with highly developed written and oral communication skills.
• Advanced knowledge of Excel and CRM systems (Salesforce) and analytical tools (Google Analytics).
• Experience and/or exposure in the entertainment industry desired.

Skills

• Positive, can-do attitude and responsive manner.
• Comfortable in a dynamic, evolving environment with an ability to adapt to changing priorities.
• Passionate about a data-driven approach and ability to translate insights into measurable impact.
• Curious mindset with a desire to continuously improve and innovate.
• Relationship-builder who enjoys nurturing members and effectively working with people at every level of the organization, from senior management to the Board of Governors.

Pay

The expected salary range for this role is $73,000 - $78,000, based on a wide range of factors including relevant skills, training, experience, and education.

Benefits

• Flexible hybrid work environment.
• Health, dental, vision, life, and disability insurance.
• Pension plan and optional retirement plan.
• Flexible spending accounts.
• Generous time off policies.
• Professional development resources.