Member Advisor
About the role
Serve as a Member Advisor in the Credit Union branch setting. The primary responsibility is to provide excellent service by demonstrating the principles of SouthPoint Financial Credit Union and adhering to the vision of “Empowering People to Enhance Lives.” This position supports and embodies the core values of SouthPoint: Our Purpose is our Passion, We Champion Fearless Grit, and It’s not about me, it’s about we.
The Member Advisor assists members with their financial well-being through in-branch need-based sales, uncovering and offering products and services that meet immediate and future needs, and developing meaningful relationships through referrals and external outreach. This role is accountable for cross-selling Credit Union products and services related to daily transactions, new accounts, consumer loans, and mortgage products.
Responsibilities
- Member Service & Relationship Management
- Greet and welcome current and non-members in the branch and drive-thru areas.
- Build long-lasting relationships through trust, understanding, and personalized service.
- Improve the member experience through each interaction to support members and communities.
- Advise on products and services to meet members’ needs.
- Initiate outbound calls to existing and potential members to enhance relationships and identify cross-selling opportunities.
- Work with members on budgeting and financial goals to ensure financial success.
- Adhere to and uphold the Credit Union’s core vision and mission.
- Account Servicing & Transactions
- Perform account servicing functions including cash and check deposits, cash withdrawals, balance inquiries, internal and external transfers, member-to-member transfers, account closures, cashier’s check creation, stop payments, loan payments, loan payoffs, fee reversals, and wire requests.
- Complete account maintenance activities such as debit card creation, debit card activity review, funds hold status reviews, pending ACH activity inquiries, e-statement removals, and next-day fee reversals.
- Lending & Application Support
- Initiate consumer, Ready Reserve, and real estate loan applications through digital platforms.
- Prepare loan payoff statements for members.
- Support skip payment requests.
- Account Opening & Business Services
- Initiate and process in-person account applications for consumer, business, and specialty accounts.
- Support business account services, including Health Savings Accounts (HSA), contributions, distributions, transfers, and related research.
- Documentation, Research & Compliance
- Perform account, statement, notice, historical document, and check image research using multiple internal systems.
- Resolve member issues, questions, and complaints.
- Research, investigate, and document member problems or complaints and ensure follow-up for member satisfaction.
- Abide by all Bank Secrecy Act (BSA) responsibilities applicable to this role.
- Perform other duties as assigned.
- Additional Functions
- Perform clerical support duties as necessary.
- Assist with various marketing activities.
Requirements
- High school diploma or GED required; associate’s degree or equivalent preferred.
- Experience in a credit union, banking, lending, or retail office—or related work experience—preferred.
- Professional and effective communication skills.
- Effective time management and critical thinking skills.
- Intermediate computer skills (able to utilize multiple systems simultaneously).
- Intermediate mathematical skills (calculations and concepts involving decimals, percentages, fractions, etc.).
Skills
- Excellent communication and customer service skills with a professional image.
- Strong interpersonal skills for serving members and projecting a positive image.
- Highly organized, self-motivated, and self-managed.
- Excellent analytical and decision-making skills with attention to detail and accuracy.
- Able to work under pressure, process multiple tasks concurrently, and maintain a positive attitude.
- Demonstrated ability to solicit business and enhance member relationships.
- Act as a team player with maturity, confidentiality, and adaptability.
Physical Requirements
Never Occasionally(25 min–2.5 hrs daily) Frequently
(2.5–5.5 hrs daily) Continuously
(5.5–8 hrs daily) Walk, Stand, Drive, Reach Above, Bend/Stoop, Lift/Carry 0-10 lbs, Lift/Carry 10-20 lbs, Use Hands for Fine Manipulation Sit Stress Level: Low
Benefits
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and AD&D Insurance
- Health Savings Account / Flexible Spending Account
- 401k and 401k Matching
- Paid Time Off
- 13 Paid Holidays
- Long-Term Disability Insurance
- Student Loan Debt Assistance
- Pet Insurance
- Logo Wear Benefit
- Employee Assistance Program (EAP)