melin Performance Creative Specialist

Job Description

At melin, a Performance Creative Specialist isn't someone who just runs and reports numbers. It's someone who sees a low CTR as a creative solution and gets excited to solve it. That's who we're looking for. This role sits at the intersection of craft and performance. You'll own the paid social creative loop channels such as: Meta, TikTok, and Google/YouTube, building content that upholds melin's premium standard while being ruthlessly informed by what the data is telling you.

Key Responsibilities

• Own the paid social creative iteration loop across paid channels such as: Meta, TikTok, and Google, etc. Hook variations, CTAs, formats, and overlays based on live performance data.
• Run a fast test-and-learn cycle. Launch, read the metrics, find what broke, re-cut. Outputting multiple rounds per week.
• Work directly with the Performance Marketing team to turn ROAS, CPA, and creative fatigue signals into new assets. The data tells you what to build next.
• Execute post-production for video and static formats with proper platform specs in mind: safe zones, aspect ratios, file sizes, and compression.
• Format TikTok content that feels native to the platform without losing what makes melin melin. Keep up with platform changes across Meta, TikTok, and Google. Format shifts, algorithm updates, what's actually performing right now. Bring that into weekly decisions.
• Keep a clean, versioned asset library. The team should always know what's live, what's being tested, and what's been retired.
• Use Figma for static ad layout, resizing, and file exports alongside video work.

Experience & Qualifications

• 3+ years in paid social creative or performance marketing. In-house DTC brand or performance agency preferred.
• If your background is primarily production or film editing, this probably isn't the right role.
• You know your way around Meta Ads Manager, TikTok Business Center, and Google Ads.
• Expert-level Adobe Premiere and After Effects for rapid video editing and motion graphics. Working proficiency in Figma for digital layout and file exports.
• You can explain a creative decision using hook rate or thumb-stop rate, not just how it looks.
• Thrives in a high-output environment. The content cadence here is aggressive and growing. Sharp operational habits. You catch the wrong crop, the stale end card, or the out-of-spec file before it goes live.
• You understand the art and science behind performance creative. You can talk creative with a creative director and talk numbers with an e-commerce manager.
• Passion for premium products, brand building, and the melin brand.

Location & Office Structure

This is an in-office hybrid position, mandatory 4 days per week in office in San Clemente, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation

The salary range for this position is $70,304 to $80,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits And Perks

• Complimentary meals provided 3x weekly
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Paid Gym Membership
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of melin
• Dog friendly office

About the Role

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.