Head of Performance Creative

About the role

We're partnering with a founder-led AI Health Tech scale-up that has grown from $10m to $400m ARR in just 12 months, is now serving 200,000+ patients every month and is already profitable. The business is scaling aggressively across Europe, and they're looking for a Head of Performance Creative to take their paid creative to the next level — owning the creative direction, quality bar and ideation system behind $3m+ per month in Meta spend, alongside rapidly growing Google investment.

Responsibilities

• Set the creative strategy, direction and quality bar across performance marketing
• Lead and develop an in-house creative team of five, with further growth planned
• Build a world-class ideation and creative testing system grounded in performance data
• Take paid social creative to best-in-category, improving both emotional resonance and visual quality
• Work closely with the Performance team to understand what is driving CAC and turn those insights into stronger creative
• Build the creative localisation playbook as the business expands into Germany and the Netherlands
• Extend the creative strategy into TV and additional social channels as the business continues to scale

Requirements

• Proven experience leading performance creative for a high-growth DTC/e-commerce business
• Strong understanding of Meta creative and how to build a performance-driven creative testing framework
• Experience leading and developing an in-house creative team
• Highly data-led, with the ability to connect creative performance directly to commercial outcomes
• Strong creative judgement and a clear point of view on what makes advertising genuinely effective
• Experience operating at significant paid media scale
• International/multi-market experience would be advantageous
• Experience across healthcare, wellness, consumer subscription or similarly high-growth categories would be advantageous

Pay

Up to $200,000

Schedule

Remote (UK, EU or US based)