Medicare & Individual Marketing - Individual Health Plans Market Development Consultant 176-1030

About the role

This position serves as the primary strategic resource for the Individual & Family Plan line of business within the Marketing Department. The role coordinates growth strategies, training initiatives, and operational support related to Individual & Family Plans, collaborating across the marketing department to support enrollment growth, retention, and overall satisfaction.

Responsibilities

• Serve as the primary subject matter expert for Individual & Family Plan products.
• Create and execute strategic growth initiatives for the Individual & Family Plan line of business.
• Provide training and ongoing education for internal marketing representatives, brokers, and agents selling Individual products.
• Develop and maintain sales materials, training resources, and product guides.
• Maintain knowledge of legislative updates, regulatory changes, and market trends impacting the Individual insurance market.
• Provide input and feedback on product design, competitive positioning, and market trends impacting the Individual market.
• Collaborate with internal departments and external partners, including vendor platforms, to enhance enrollment processes, notifications, and member onboarding experiences.
• Assist in coordinating operational readiness during the Individual Open Enrollment period.
• Identify new opportunities with health insurance agents, brokers, and consultants, and train, educate, and work with them to enhance the appeal of the company and its products.
• Participate in preparing and conducting special marketing events and community engagement.
• Assist in maintaining internal databases, CRM, and other monthly monitoring activities as company procedure.
• Monitor enrollment, renewal, and retention data to identify trends and growth opportunities.
• Provide actionable insights and recommendations to marketing and executive leadership.
• Perform other job-related duties as assigned.

Requirements

• Excellent oral and written communication skills.
• Strong understanding of health insurance markets, particularly Individual & Family Plans.
• Ability to analyze data and translate findings into strategic recommendations.
• Self-motivated and able to manage multiple priorities independently.
• Current driver’s license and vehicle insurance verification.
• Successful completion of Health Care Sanctions background check.
• Successful completion of Motor Vehicle Record Check.
• Ability to converse and write fluently in English.
• State of Oklahoma Life and Health Insurance License or ability to obtain license within 45 days of hire date.

Qualifications

• Bachelor’s degree preferred in business, marketing, healthcare administration, or related field.
• Minimum of 3–5 years of experience in health insurance, healthcare, or related field.
• Experience working with Individual & Family health plans, broker distribution, or health insurance enrollment processes preferred.