Media Research & Measurement Specialist

About The Role

We are building a unified measurement platform that consolidates audience data, campaign outcomes, and currency-grade delivery metrics across linear broadcast, CTV, and digital. This is not a reporting role—it is a senior practitioner position that will shape how performance is defined, defended, and monetized across our entire portfolio. The ideal candidate brings the analytical rigor of a measurement expert and the commercial instincts of a media consultant. This person has experience working with agency investment teams, negotiating measurement terms in upfront and scatter deals, and understands where currency methodologies leave impression value on the table.

What You’ll Do

• Measurement Strategy & Frameworks Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
• Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans
• Identify and document methodology gaps and build client-facing narratives
• Lead vendor calibration exercises and document performance deltas
• Deal Support & Planning Intelligence Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
• Build delivery trackers, currency comparison models, and scenario analyses
• Develop counter-proposals and measurement negotiation frameworks
• Advisory on deal structures with clear risk/benefit analysis
• Insight Translation & Communication Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks)
• Lead research discussions with clients and agencies; defend methodologies and findings
• Deliver campaign and quarterly reports benchmarking performance vs. guarantees
• Platform & Vendor Partnership Act as SME in product and data discussions influencing measurement tools and dashboards
• Manage third-party measurement vendors (data access, methodology validation, pilots)
• Stay current on measurement trends (identity, attention, outcome-based buying)

What We’re Looking For

• Cross-Platform Measurement Experience with Nielsen, VideoAmp, iSpot, Comscore, or similar tools
• Ability to compare methodologies and determine appropriate measurement currency
• Audience Data & Attribution Strong understanding of audience segmentation, co-viewing, reach/frequency, and outcomes (tune-in, brand lift, sales lift)
• Knowledge of identity resolution in a post-cookie environment
• Analytical Rigor Advanced Excel skills (modeling, aggregation, scenario analysis)
• Comfortable working with raw datasets, not just dashboards
• Deal & Plan Literacy Ability to translate measurement insights into deal strategy and planning recommendations
• Proven ability to build measurement frameworks and models
• Strong communication skills
• Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field

Required Experience & Qualifications

• 8–10+ years in media research, audience analytics, or advertising measurement
• Deep understanding of major measurement currencies
• Experience supporting upfront or scatter deals from a measurement perspective
• Proven ability to build measurement frameworks and models
• Strong communication skills
• Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field