Media Relations Specialist

We need to output HTML fragment with sections only when content present. Must use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. The posting includes: description of role (first paragraph). Then Primary Responsibilities with sub-bullets. Then Knowledge, Skills & Abilities. Then Education & Experience. Then Important Notice (boilerplate). Also there is mention of "Project & Workflow Management" etc within responsibilities. Also "Annual Accolades & Awards Program Management", "Earned Media Amplification & Social Media Support", "Content Development & Communications Support". Those are sub-sections under responsibilities. We need to decide sections: About the role (intro paragraph). Responsibilities (list). Requirements (maybe combine Knowledge, Skills & Abilities + Education & Experience?). Qualifications maybe same as Requirements? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). We can include multiple but only if content present. We have no explicit Benefits, Pay, Schedule. So we should not create those sections. We have Knowledge, Skills & Abilities (skills). Could map to Skills heading. Also Requirements heading could contain Education & Experience. Qualifications maybe similar to Requirements but we should avoid duplication. Perhaps we have Requirements (Education & Experience) and Qualifications (Knowledge, Skills & Abilities). Or we could combine. Better: About the role (intro). Responsibilities (list). Requirements (Education & Experience). Qualifications (Bachelor's degree, 3-5+ years, etc)). Skills (Knowledge, Skills & Abilities). No Benefits/Pay/Schedule. We must not repeat job title as heading. No Job ID. We must preserve all substantive information. So we need to include bullet lists for responsibilities and for skills/knowledge etc. We need to remove boilerplate: Important Notice, etc. Also remove "Click here for some insight into our culture!" and the unsolicited resume notice. Also remove EEO etc (not present). Also remove duplicated lines. We need to keep all substantive content: role description, responsibilities sub-sections, knowledge/skills/abilities, education/experience. We need to format as HTML:

About the role

...

then

Responsibilities

• ... each bullet

. For sub-bullets maybe we can keep as part of li text. We need to ensure we don't invent placeholders. Let's extract content. Intro paragraph: "As a Media Relations Specialist supporting Insurance Advisory Solutions (IAS), you will assist in managing day-to-day media relations execution for IAS — building relationships with reporters who cover insurance, risk management, and financial services, and turning practice expertise into earned coverage and thought leadership. You will partner closely with Director of Communications/IAS Comms Lead, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications and Social Media Manager to grow IAS’s external visibility, working with national practice SMEs to generate story opportunities, prep spokespeople for interviews, amplify coverage across channels, and manage IAS’s annual accolades and awards program." That's the intro. Now responsibilities: The posting lists several sections with bullet-like sentences. We need to capture each bullet as a list item. Let's parse: Primary Responsibilities Media Relations & Earned Content Development - Builds and maintains relationships with reporters, editors, and industry influencers covering insurance, risk management, employee benefits, and financial services (e.g., Insurance Journal, Insurance Business America, Risk & Insurance, Carrier Management, regional business press). - Proactively story-mines across IAS practices to identify pitch opportunities, trend commentary, data, and practice expertise that can earn media coverage. - Drafts press releases, media alerts, statements, Q&As, and executive bios supporting proactive and reactive media opportunities. - Co-creates and maintains a targeted list of media contacts and outlets relevant to IAS, working with the Comms Director/IAS Comms Lead to prioritize engagement. - Partners with Practice SMEs, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications to source and shepherd thought-leadership opportunities (bylines, speaking placements, award submissions). Media Interview Scheduling, Briefings & Spokesperson Support - Coordinates media interview requests end-to-end — scheduling, logistics, and follow-up with reporters and internal spokespeople. - Prepares briefing materials, talking points, and Q&A documents to ready SMEs and leaders for interviews. - Supports media/message training coordination for spokespeople, in partnership with Enterprise Communications. - Serves as day-to-day point of contact for inbound media inquiries related to IAS, triaging and routing requests and escalating sensitive items appropriately. Annual Accolades & Awards Program Management - Owns the end-to-end annual accolades and awards process for IAS, including Power Broker submissions and IAS Advisor Accolades, from calendar-setting through submission and results communication. - Builds and maintains the annual accolades calendar, working backward from external deadlines to set internal milestones for nomination gathering, drafting, and review. Earned Media Amplification & Social Media Support - Packages secured coverage for internal newsletters, leadership updates, and colleague-facing channels to maximize its reach. - Partners with the Social Media Manager to amplify earned coverage and thought leadership across LinkedIn and other channels. - Monitors media coverage and sentiment using media monitoring tools (e.g., Muck Rack, Cision, Meltwater, Brandwatch), tracking placements and compiling recap reports. - Tracks and reports on media relations KPIs on a quarterly and event basis, using findings to refine pitching and outreach approach. Content Development & Communications Support - Writes, edits, and proofs media-related content and select internal communications supporting IAS’s external visibility — talking points, briefing docs, newsletters, leadership updates. - Supports colleague communications around media wins, accolades, and thought leadership to reinforce IAS’s brand and culture. - Assists with drafting sensitive or reactive statements in partnership with Communications, Legal, and business leaders as needed. Project & Workflow Management - Maintains a media relations and accolades calendar tracking pitches, opportunities, interviews, submissions, and coverage across IAS national practices. - Balances multiple concurrent media and accolades deadlines, proactively flagging risks and conflicts. - Collaborates with IAS Communications, Enterprise Communications, and IAS Marketing to align messaging and priorities. - Executes special projects and additional communications initiatives as assigned. - Partners with Practice SMEs and advisors to source nomination content, data, and supporting materials; drafts and edits submissions to meet each program’s criteria and voice. - Coordinates review and sign-off with the Comms Director/IAS Comms Lead and relevant business leaders before submission. - Tracks outcomes and results, and packages wins for internal recognition (newsletters, town calls, social) and external promotion as earned content. - Maintains a repository of past submissions, criteria, and judge/organizer contacts to streamline future cycles. Now Knowledge, Skills & Abilities: - Excellent verbal and written communication skills, with strong news judgment and the ability to translate technical/practice expertise into compelling media narratives. - Demonstrated ability to build and manage reporter relationships, including pitching and follow-up. - Strong organizational skills and attention to detail; able to manage multiple deadlines and coordinate with SMEs, leaders, and external contacts. - Experience managing award/recognition submission processes, including deadline tracking and content coordination with multiple stakeholders, preferred. - Comfortable operating under time pressure, including reactive or crisis-adjacent media situations. - Proficiency with AI-enabled productivity tools and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). - Familiarity with media monitoring/distribution platforms (Cision, Muck Rack, Meltwater, Business Wire/PR Newswire, Canva) and social listening tools (Brandwatch) preferred. - Working knowledge of the insurance, risk management, or financial services industry and its trade press preferred. Education & Experience: - Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and relevant work experience. - 3–5+ years of experience in media relations, public relations, journalism, or communications, ideally with direct reporter-pitching experience. - Experience coordinating media interviews and briefings for executives or subject matter experts. - Experience in insurance, financial services, or another regulated/B2B industry preferred. Now we need to output HTML. We'll have:

About the role

...

Responsibilities

• ... each bullet
...

We could also break responsibilities into subheadings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid additional headings but suggests those are typical. We could keep just one Responsibilities section with all bullets. Similarly Skills section for Knowledge, Skills & Abilities. Requirements section for Education & Experience. Qualifications maybe not needed; we could omit if no distinct content. But we have both Education & Experience and Knowledge, Skills & Abilities; we could map Education & Experience to Requirements, Knowledge, Skills & Abilities to Skills. Qualifications could be omitted. We must not create empty sections. Thus output:

About the role

As a Media Relations Specialist supporting Insurance Advisory Solutions (IAS), you will assist in managing day-to-day media relations execution for IAS — building relationships with reporters who cover insurance, risk management, and financial services, and turning practice expertise into earned coverage and thought leadership. You will partner closely with Director of Communications/IAS Comms Lead, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications and Social Media Manager to grow IAS’s external visibility, working with national practice SMEs to generate story opportunities, prep spokespeople for interviews, amplify coverage across channels, and manage IAS’s annual accolades and awards program.

Responsibilities

• Builds and maintains relationships with reporters, editors, and industry influencers covering insurance, risk management, employee benefits, and financial services (e.g., Insurance Journal, Insurance Business America, Risk & Insurance, Carrier Management, regional business press).
• Proactively story-mines across IAS practices to identify pitch opportunities, trend commentary, data, and practice expertise that can earn media coverage.
• Drafts press releases, media alerts, statements, Q&As, and executive bios supporting proactive and reactive media opportunities.
• Co-creates and maintains a targeted list of media contacts and outlets relevant to IAS, working with the Comms Director/IAS Comms Lead to prioritize engagement.
• Partners with Practice SMEs, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications to source and shepherd thought-leadership opportunities (bylines, speaking placements, award submissions).
• Coordinates media interview requests end-to-end — scheduling, logistics, and follow-up with reporters and internal spokespeople.
• Prepares briefing materials, talking points, and Q&A documents to ready SMEs and leaders for interviews.
• Supports media/message training coordination for spokespeople, in partnership with Enterprise Communications.
• Serves as day-to-day point of contact for inbound media inquiries related to IAS, triaging and routing requests and escalating sensitive items appropriately.
• Owns the end-to-end annual accolades and awards process for IAS, including Power Broker submissions and IAS Advisor Accolades, from calendar-setting through submission and results communication.
• Builds and maintains the annual accolades calendar, working backward from external deadlines to set internal milestones for nomination gathering, drafting, and review.
• Packages secured coverage for internal newsletters, leadership updates, and colleague-facing channels to maximize its reach.
• Partners with the Social Media Manager