Media Relations Specialist

About the role

The Media Relations Specialist supports the development and execution of proactive media relations strategies that advance Stanford Graduate School of Business' reputation, visibility, and thought leadership. This role identifies and develops compelling stories featuring faculty research, alumni, students, and institutional priorities; cultivates relationships with media; coordinates press activities; develops communications materials; and manages key communications programs that strengthen the school's external reputation. The role also owns communications measurement and reporting, including media analytics and share of voice, and coordinates GSB's participation in key global business school rankings.

Responsibilities

• Develop, execute, and oversee written communications of moderate complexity, including presentations, speeches, news stories, web content, talking points, correspondence, and social media posts.
• Participate in regular meetings with key researchers to develop media relations strategies and tactics.
• Assist in identifying and maintaining professional relationships with key press and community leaders.
• Assist in preparing content for internal or external newsletters, understanding email and digital content distribution.
• Identify individuals/groups to attend and/or speak at public meetings or other events.
• Coordinate media, community, or government relations, ensuring logistics and preparations are handled.
• Translate complex ideas into compelling narratives and support executive visibility efforts.
• Identify opportunities to amplify GSB's impact through media relations.

Requirements

• Bachelor's degree and three years of relevant experience or a combination of education and relevant experience.

Skills

• Excellent written communication, reporting, and conceptual/copy editing skills.
• Ability to work collaboratively with internal communications groups across campus.
• Demonstrated interpersonal skills in working with a variety of people.
• Capacity to write, synthesize materials, and communicate information clearly.
• Strong project management, analytical, and relationship-building skills.
• Experience with media analytics and share-of-voice reporting.