Media Relations Specialist

Responsibilities

• Develop written public relations materials, including fact sheets, press releases and pitches.
• Facilitate outgoing pitches and incoming media inquiries via public relations inbox.
• Responsible for the end-to-end product sampling, mailer and media seeding process, from creative concept through execution, ensuring every touchpoint reflects Bath & Body Works’ brand standards and creates memorable experiences for media and creators.
• Develop fresh, newsworthy PR concepts and creative storytelling ideas that elevate product launches and drive earned media opportunities.
• Maintain relationships with external vendors, production partners and agencies to deliver best-in-class mailers, sampling programs and PR experiences.
• Support ongoing media coverage audits, distributing updates to cross-functional partners and/or leaders as necessary.
• Support the execution of press events and experiences; participate as a representative of the PR team.
• Partner closely with Social, Influencer, Marketing, Merchandising and International teams to ensure integrated communications planning and consistent storytelling across channels.
• Develop a deep understanding of the product innovation pipeline, launch calendar and business priorities to proactively identify compelling storytelling opportunities.
• Work hand-in-hand with key partners as situationally appropriate in pursuit of assigned priorities and initiatives.
• Bring curiosity, creativity and an editor’s approach to identifying stories that will resonate with consumers, media and other collaborators.

Qualifications

• 2–4 years of PR experience in-house or at an agency; experience in beauty, consumer goods, fashion or retail preferred.
• Excellent written and verbal communication skills.
• Strong creative instincts with a passion for consumer products, storytelling and earned media.
• Experience developing product mailers, gifting programs, media events, or brand activations preferred.
• Exceptional project management skills running multiple launches and handling competing priorities simultaneously.
• Collaborative attitude and a proactive approach to work, with the ability to build strong partnerships across functions.
• Proficient in Microsoft Office (Word, Excel and PowerPoint) with a working knowledge of PR tools (e.g., Meltwater, Cision/PR Newswire, Muck Rack, Critical Mention).
• Interest in new technology and potential future application for communications (e.g., design tools, AI and new vendor capabilities).

Core Competencies

• Action Oriented
• Collaborates
• Decision Making
• Nimble Learning

Benefits

Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

No-cost mental health and well-being support through our Employee Assistance Program (EAP).

401(k) with company match and Associate Stock Purchase Program with discount.

Opportunity for paid time off, paid parental leave and access to family building benefits.

Home, auto and pet insurance and a company-provided Care.com subscription.

Tuition reimbursement and scholarship opportunities for post-secondary education.

Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.

Pay

The pay range for this position is $50,000 - $75,000 annually.

Schedule

The schedule for this position is Monday through Friday, 9:00 AM - 5:00 PM.