Media Relations Manager, YouVersion
About the Role
Life.Church’s mission is to lead people to become fully devoted followers of Christ. The Media Relations Manager is primarily responsible for sharing the stories of what God is doing through the YouVersion Family of Bible Apps, handling proactive and reactive media relations on a global scale. Reporting to the Sr. Director of Public Relations, this role will strengthen existing efforts, identify new media opportunities, execute press strategies, analyze their effectiveness, coach a network of international PR contractors, prepare global spokespersons for interviews, craft thoughtful messaging on sensitive topics, and maximize coverage across regions worldwide. The position supports the Public Relations Team within the Life.Church Communications Group, which collaborates with Social Media, Communication, and Marketing teams.
Responsibilities
- Contribute strategic ideas for YouVersion press initiatives, including editorial collaborations with aligned organizations and brands.
- Coach and support a network of international PR contractors on press strategy execution.
- Prepare global spokespersons for interview opportunities.
- Craft thoughtful, consistent messaging on sensitive topics across audiences and channels.
- Regularly evaluate projects and identify ways to improve future efforts.
- Draft and distribute press materials that appeal to journalists and align with YouVersion’s voice.
- Coordinate press logistics across teams and international regions to keep PR campaigns running smoothly.
- Manage and respond strategically to incoming media requests or external inquiries.
- Stay informed of global and trade news trends to identify pitch angles and anticipate reactive efforts.
- Build and maintain rapport with journalists.
- Build and maintain research‑based media lists, including international outlets and contacts.
- Identify newsworthy testimonials across YouVersion initiatives and Regional Hubs.
- Curate a collection of visual assets for press use.
- Regularly monitor and report on international media coverage.
Requirements
- Excellent verbal, written, and interpersonal communication skills.
- Effective multitasking and time‑management abilities to meet strict deadlines while remaining flexible.
- Cultural awareness for working across international markets and diverse audiences.
- Strong writing, editing, and proof‑reading skills.
- Strong leadership experience, including coaching and developing others.
- Self‑motivation, independent decision‑making, and problem‑solving capability.
- Ability to manage conflict and differing opinions while maintaining composure.
- High School Diploma or GED.
- Bachelor’s Degree in Public Relations, Strategic Communication, or a related field (required).
- 5+ years of related work experience (preferred).
- Experience (or comfort) working across time zones and with remote teams.
- Demonstrated track record of effective media relations strategies.
- Personal attributes: ability to find news hooks, strong wordsmith, comfortable setting firm expectations, energized by fast‑paced challenges, level‑headed under pressure, quick thinker in sensitive situations, collaborative team player, and a desire to make an eternal difference.
Benefits
- Paid parental leave (maternity, paternity, and adoption).
- Employer‑paid vacation, sick time, and other qualifying leave.
- Comprehensive medical, dental, and vision insurance.
- Life insurance policy at 2× annual salary at no cost; additional coverage available for purchase.
- Short‑term and long‑term disability coverage at 100% for full‑time qualified staff.
- Wellness and mental‑health benefits.
- 401(k) plan with up to 12.5% total contribution in the first year, increasing with tenure.
- $160 annually for professional development.
- Casual dress and work environment.
- Additional benefits and perks.
Culture & Diversity
At Life.Church, every staff member and intern is considered a minister and is expected to engage fully in the church’s ministry. Candidates are evaluated for ministry readiness and the ability to represent Life.Church’s beliefs. While united around a common mission, the organization values diversity of race, ethnicity, background, age, and gender as essential to reaching the world for Christ. Life.Church is committed to strengthening its team through diverse perspectives.