Media Relations Manager

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards.

About the role

Reporting to the public relations director, the Media Relations Manager helps protect and elevate Baker Tilly's image and reputation by leading day-to-day media relations strategy and execution. This position translates firmwide business and growth priorities into proactive earned media strategies, key messages, and timely responses to media inquiries. The manager serves as a strategic adviser to leaders and subject matter experts, oversees relationships with third-party public relations agencies, and coordinates media outreach, spokesperson preparation, announcements, and integrated promotion across public relations, marketing, social media, and creative teams. This role provides functional leadership, coaching, workload coordination, and quality review for media relations team members and may include direct supervision. The manager tracks media results and social engagement, evaluates the quality and business relevance of coverage, and uses data to adjust strategy and advise leadership. The successful candidate must demonstrate an unwavering commitment to the highest standards of confidentiality and professionalism, particularly in handling sensitive projects where sound judgment and discretion are paramount.

Responsibilities

• Media Strategy and Reputation Management:
  • Develop and execute media relations strategies that advance Baker Tilly's business priorities, strengthen the firm's reputation, and support go-to-market plans.
  • Translate complex business, industry, regulatory, and technical topics into clear messages, compelling story angles, and timely media opportunities.
  • Counsel the public relations director, firm leaders, and subject matter experts on media strategy, reputational considerations, executive visibility, and response approaches.
  • Monitor news and emerging issues in real time and support issues management and crisis communications in partnership with the public relations director.
  • Evaluate awards, rankings, sponsorships, and other visibility opportunities for credibility, cost, and strategic fit.
• Media Relations and Spokesperson Management:
  • Build and maintain relationships with national business, financial, trade, industry, and regional media.
  • Lead proactive pitching and manage inbound media inquiries, evaluating each opportunity for relevance, risk, timing, message alignment, and spokesperson fit.
  • Identify, prepare, and coach executives and subject matter experts for interviews. Develop briefing materials, talking points, written responses, and follow-up plans.
  • Oversee the development, review, and approval of pitches, press releases, bylined articles, media statements, award submissions, and other external materials.
  • Coordinate post-placement promotion across social media and digital channels to extend the reach and value of earned coverage.
• Agency and Program Management:
  • Direct the day-to-day work of external public relations agencies, set priorities, align strategy and messaging, review deliverables, and assess performance.
  • Establish efficient workflows, project plans, timelines, and systems for media inquiries, campaigns, announcements, and recurring agency work.
  • Lead regular agency and internal team check-ins, ensuring clear ownership, timely decisions, and effective follow-through.
  • Partner with the public relations director on agency scopes, resource allocation, and budget considerations.
  • Maintain media lists, process documentation, and shared tools that improve coordination and continuity.
• Team Leadership and Development:
  • Provide functional leadership, coaching, feedback, workload coordination, and quality review for media relations team members.
  • Assign or coordinate work across specialists and agency partners based on business priorities, capacity, expertise, and deadlines.
  • May directly supervise one or more team members, depending on business needs, including goal setting, ongoing feedback, performance discussions, and professional development.
  • Foster a collaborative and accountable team environment that encourages knowledge sharing and continuous improvement.
  • Help build team readiness and coverage for high-volume or fast-turn media cycles.
• Cross-Functional Collaboration and Integrated Communications:
  • Partner with leaders and teams across the organization to understand business priorities, key messages, client needs, and emerging opportunities.
  • Build alignment with marketing, social media, creative, internal communications, and other stakeholders to deliver integrated campaigns.
  • Lead or support communications for firmwide announcements, mergers and acquisitions, executive initiatives, research, and thought leadership.
  • Serve as a bridge between public relations, business leaders, and external partners, managing reviews and approvals while maintaining momentum.
• Measurement and Optimization:
  • Establish goals and key performance indicators for media relations initiatives.
  • Monitor and analyze earned media coverage, message pull-through, spokesperson visibility, social engagement, and other relevant outcomes.
  • Produce regular reports and executive-ready updates on public relations activity, results, opportunities, and risks.
  • Use performance data and qualitative insights to recommend improvements to media strategy, agency priorities, and campaign execution.
  • Monitor competitor activity and shifts in the media landscape to identify opportunities and inform planning.

Qualifications

• Bachelor's degree in public relations, communications, journalism, marketing, or a related field.
• Six or more years of progressive experience in public relations or media relations, including experience leading complex campaigns, agency partners, projects, or team members. Direct people management experience preferred.
• Demonstrated success developing media strategies that support business priorities and secure high-quality national, business, or trade coverage.
• Strong knowledge of the business media landscape and experience building productive relationships with reporters, editors, and producers.
• Experience identifying and preparing executives and subject matter experts for interviews and fast-turn media opportunities.
• Exceptional writing, editing, and verbal communication skills, including the ability to translate technical or complex topics for external audiences.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple high-profile workstreams under tight deadlines.
• Sound judgment and the ability to handle sensitive information and reputational issues with discretion and professionalism.
• Familiarity with media monitoring, media database, and analytics tools and the ability to use data to guide decisions.
• Experience with integrated social media promotion and cross-functional campaign planning.
• Familiarity with accounting, consulting, finance, or professional services industries preferred.

Pay

The pay rate range for this job position is $72,000 to $150,400. Actual compensation is influenced by a variety of relevant factors including but not limited to applicant’s skills, prior experience, qualifications, degrees, professional certifications, work arrangements, and geographic location.

Benefits

Baker Tilly offers a comprehensive compensation and benefits package to eligible employees.