Media Relations Accenture Song Senior Manager

About the role

As a Media Relations Senior Manager at Accenture Song, you will lead the strategy, execution and coordination of a comprehensive media relations program for Accenture Song’s business. You will work closely with the business to translate its goals into an actionable global media strategy, create and manage the strategy, and execute it alongside the Song’s media team.

Responsibilities

• Create and manage the global media strategy for Accenture Song and executing it alongside Song’s media team.
• Teaming across the function, geography and industry media leads and marketing teams to develop themes and messaging that align with the marketing teams’ plans as well as overall trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, and navigating potential internal and external news conflicts.
• Media audits, reporting, and briefer development.
• Establish executive positioning platforms leveraging subject matter experts.
• Coach and prepare spokespeople.
• Drive the content pipeline for media relations on clients' stories, research, and thought leadership.
• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry, as well as reporting (monthly, quarterly, per campaign).
• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
• Drive the application process for industry important awards and rankings; promote wins.
• Manage and develop professional working relationships with key journalists and client peers.
• Work with industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other Song executives.
• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.

Requirements

• Must be based in an Accenture office. Some travel required (10%).
• Bachelor's degree or other university degree.
• Minimum of 12 years of experience in PR/corporate communications with a focus on technology, thought leadership, and content PR, in-house or agency.
• Strong relationships with business, industry, and trade press.
• Able to leverage social media to augment and amplify media relations program.
• Broad-based business acumen and ability to quickly grasp Accenture’s business strategy.
• Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem, and all aspects of Accenture’s business.
• Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
• Experience at building strong working relationships and providing strategic counsel to senior leadership.
• Demonstrated leadership, teamwork, and collaboration in professional setting.
• Demonstrated knowledge and ability for media measurement tools, tactics, and capabilities.
• Natural storyteller with ability to connect Accenture capabilities to industry news.
• Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
• Exceptionally detail-oriented yet equally flexible and agile. Comfortable with ambiguity.
• Proven ability to manage multiple tasks under tight deadlines.
• Ability to be flexible and work analytically in a problem-solving environment.
• Innovative/creative problem-solving skills.
• Passion for executing deliverables and programs of the highest quality possible.
• Excellent communication (written and oral) and interpersonal skills.
• Excellent negotiation, influence, mediation, and conflict management skills.
• Strong leadership skills—team building, supervision, mentoring.
• Ability to work autonomously and independently, yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
• Demonstrated leadership in professional setting; either military or civilian.
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian.

Qualifications

• Bachelor's degree or other university degree.
• Minimum of 12 years of experience in PR/corporate communications with a focus on technology, thought leadership, and content PR, in-house or agency.

Benefits

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.