Media Planner, Paid Search

About the role

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service. Overview As a Search Planner, you work as a part of the Paid Search team within the Consumer Communications department in developing and implementing Search Marketing campaigns to deliver against key performance indicators for a highly respected automotive client, Toyota. Success for this position is measured by effective development of Campaign/Initiative Search marketing plans, an ability to work and collaborate with others and the willingness and ability to innovate in the Search Engine Marketing (SEM) space. An ideal candidate will need to be a self-starter with the knowledge and energy to develop SEM campaigns and should be capable and confident in presenting your own strategic plans/content to the team. As such, the candidate should have 3 - 5 years of search marketing experience.

Responsibilities

• Search Marketing plan development and execution management
• Write, analyze and present search media POVs and plans
• Develop search strategies and foster innovative tactics
• Implement and follow media process and agency process
• Maintain and develop relationships within the agency, and with vendors and partner agencies
• Analyze analytics and optimize search plans
• Support and inspire the work and the people
• Strong self-starter not limited by assigned duties
• Understand and explain the fundamentals of digital advertising, media planning and buying
• Support Paid Search Team in evaluating and implementing advertising campaigns
• Support Paid Search Team with running and analyzing syndicated research reports utilizing agency media planning tools
• Responsible for maintaining accurate media flowcharts, trafficking instructions, creative allocations, budgets/billing discrepancies, and make-goods
• Input and maintain media buys with heavy data with a high degree of accuracy
• Assist the team in managing and monitoring media buys, including Paid Search optimizations and reporting
• Effectively coordinate with internal and external media partner & teams
• Schedule, coordinate,