Media Planner

About the role

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million outdoor, wellness, and endurance enthusiasts monthly. We inspire a broad and diverse audience to engage in the activities they love with greater enjoyment, inspiration, and knowledge. We are seeking a team-oriented digital media planner to join our Ad Marketing team, crafting integrated campaigns across print, digital, events, marketing services, licensing, custom content, and video.

The Media Planner will execute media plans for endemic and non-endemic partners, contribute to client campaign ideation, and deliver accurate, effective plans that meet clients' KPIs while maximizing margin. The ideal candidate thrives in a dynamic environment, balancing creativity with precision, and is passionate about digital media, consumer programs, and the outdoor lifestyle.

Responsibilities

• Assist in digital media strategy development for the Outside Sales organization and all advertising partners.
• Develop and manage digital media plans.
• Reserve and/or book campaign products across a variety of platforms.
• Manage agency templates, product specs, and reporting standards.
• Collaborate closely with Creative Strategists, Client Solutions Partners, Custom Content, and Sales teams.
• Work with ad traffickers and product teams on available inventory and offerings.
• Identify opportunities to integrate AI tools into planning, reporting, and optimization workflows to improve speed and accuracy.
• Other responsibilities as assigned.

Requirements

• 2+ years of experience in a digital media planning/buying position.
• Bachelor's degree in a related field or equivalent work experience.
• Experience with campaign management and ad serving technology: FatTail/AdBook (or other order management systems), Permutive, DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus.
• Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.), Slack, and/or Google Workspace.
• Experience analyzing audience data and developing audience targeting strategies.
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus.
• Self-starter with strong planning, organizational, and time-management skills; comfortable working with minimal direction and delivering plans ahead of deadline.
• Strong written and verbal communication skills; good presentation skills a plus.
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors.
• Experience managing multiple, competing priorities, duties, and/or projects, with proven ability to accommodate evolving responsibilities and last-minute changes.
• Comfort integrating AI tools (e.g., Claude, ChatGPT) into daily workflows for research, drafting media plans, analyzing campaign data, or streamlining reporting.

Pay

For Colorado-based roles, the salary range is $60,000 to $75,000. Additional compensation may include a bonus or commission.

Benefits

• Health care, vision, and dental coverage.
• Retirement benefits.
• Flexible Time Away.
• Sick leave.
• Additional benefits available.