Media Planner

About the role

The Media Planner is a self-starter with a roll-up-sleeves mentality and a proven track record of success. The Media Planner is responsible for building and executing integrated media plans. The Media Planner must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home.

Please note, this role requires 1-3 years of direct media planning experience. New grads, be on the lookout for our Junior Media Planner position.

Responsibilities

• Develop and execute effective media plans across all paid channels to support client goals and objectives
• Proactively seek, develop and collaborate on new and innovative media solutions
• Leverage buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy
• Prepare and present recommendations internally and to clients
• Provide new ideas to contribute to growth of both client and agency’s business
• Ensure all media plans are executed among the buying teams to the highest level while adhering to established media budgets and timelines
• Troubleshoot with media buyers and accounting to resolve any media billing issues
• Accountable for media budget tracking and ensuring it is reconciled on a monthly basis
• Work in an integrated way with other disciplines, including brand management, planning and strategy
• Collaborate with team to stay current on industry trends and media opportunities
• Travel to meetings with client or reps as necessary

Qualifications

• 1-3 years of related media planning experience
• Bachelor’s Degree or equivalent experience
• Strong mathematical and analytical skills
• Solid grasp of media landscape, understanding of how paid, owned and earned media intersect and the ability to identify when to engage certain media channels to support client’s goals and objectives
• High technical aptitude for learning and working within desktop and web-based buying applications (Microsoft Office, Mediatools, and Mediaocean)

Skills

The Media Planner must possess a strong ability to learn, operate, and make timely decisions in an ambiguous, fast-paced agency environment, be detail-oriented with solid organizational skills and multitasking abilities and deliver best-in-class media solutions that employ integrated thinking and ideas.

General Information

This position requires 10% travel. The job description reflects the general details considered necessary to describe the principal functions of the job.