Media Operations Specialist

Responsibilities

• Execute, traffic, and optimize traditional media campaigns across broadcast and cable television, connected television (OTT/online video), radio, print, and out-of-home advertising
• Build, measure, and continuously improve cross-channel campaign performance to drive engagement, efficiency, and revenue
• Monitor and analyze campaign performance metrics across digital and traditional channels, including delivery, impressions, reach, frequency, GRPs, pacing, and spend
• Apply performance insights to optimize creative execution, audience targeting, and budget allocation
• Collaborate with internal partners—including web and UX/UI, social media, creative, analytics, and business line teams—to align messaging and campaign priorities
• Serve as a liaison with media vendors, stations, publishers, and out-of-home partners to ensure accurate execution and timely reporting
• Create and manage detailed project plans, media schedules, and trafficking timelines
• Ensure all marketing materials comply with C Spire brand standards, legal requirements, and industry best practices
• Support platform and system administration for media execution and reporting, including tagging, logs, affidavits, post-buy documentation, and invoicing
• Partner with analytics teams to track KPIs, compile performance reports, and identify actionable optimization opportunities
• Stay current on emerging media trends, including evolving TV measurement, OTT/CTV platforms, attribution models, and privacy-safe targeting approaches

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline
• Minimum of two years of experience in marketing, advertising, digital, or interactive marketing, including project management or related work
• Familiarity with digital analytics platforms including Adobe Analytics or Google Analytics
• Strong written and verbal communication skills with the ability to collaborate across multiple teams
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment
• Proficiency in Microsoft Word, Excel, and other standard business applications