Media & Omni Channel Manager

About Mizkan America

Mizkan America is a subsidiary of the Mizkan Group, a global, family-owned company established over 220 years ago. We are leaders in the production of vinegars, condiments, and sauces, operating 12 manufacturing facilities serving various markets including retail, foodservice, specialty-Asian, and food-ingredient trade.

The Role

The Media & Omni-Channel Manager plays a crucial role in connecting brand strategy, media investment, and shopper activation to deliver seamless consumer experiences across digital and physical touchpoints. Key responsibilities include:

• Supporting media planning decisions, including budget allocation, channel mix, audience targeting, and flighting strategies for all Signature Brands.
• Partnering with agencies to build and refine integrated media plans aligned with brand and commercial objectives.
• Identifying opportunities to improve effectiveness across the funnel, from traffic generation to conversion and retention.
• Ensuring campaigns are structured to drive incremental growth, new-to-brand acquisition, and share gains.
• Contributing to the development of full-funnel media strategies across key retail partners (Amazon, Walmart, Kroger, Instacart, etc.) supporting the drive periods and key marketing tentpoles.
• Managing day-to-day campaign activation across all channels.
• Continuously optimizing campaigns to improve impact, effectiveness, conversion, and consumer acquisitions while building long-term brand love and engagement.
• Leveraging performance data and insights to inform ongoing media strategy and future planning cycles.
• Testing and scaling new capabilities, formats, and platforms to drive competitive advantage.
• Managing omnichannel media and shopper marketing budgets across key retailers and initiatives.
• Tracking and optimizing spend to ensure alignment with brand priorities and financial targets.
• Maintaining budget trackers and contributing to monthly/quarterly re-planning.
• Proactively identifying opportunities to reallocate investments to maximize impact and efficiency.
• Performing other duties assigned that support the overall success of the team, department, or organization.

What You'll Bring

• Strong business acumen and analytical skills.
• A strong sense of urgency.
• Excellent communication and presentation skills both written and verbal.
• A highly organized approach with the ability to manage multiple projects simultaneously.
• A willingness to coach and mentor associate brand managers to foster professional development and success.
• Proficiency in Microsoft Office suite (Excel, Word, PowerPoint).

Education/Experience/Qualifications/Certifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced degree (MBA) with a Marketing concentration, preferred.
• Minimum 4 years of classical experience in marketing and marketing communications, preferably in the CPG food industry with a well-known brand or company.
• Experience managing one or more brands.
• Experience managing and executing key elements of brand plans including strategy, selling, and execution.

Physical Requirements and Work Conditions

• Ability to remain seated at a workstation for extended periods (up to 8 hours per day).
• Frequent use of hands and fingers for typing, writing, and handling office equipment.
• Ability to view computer screens and read printed materials for prolonged periods.
• Occasional standing, walking, and reaching within the office environment.
• Adequate hearing and speech to communicate effectively in person and via phone/video.
• Able to lift and carry office supplies or equipment weighing up to 10–15 lbs.
• Able to travel up to 15%.

Compensation & Benefits

The annual salary range is $125,000 - $160,000. Compensation is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This role is eligible for a Short-Term Incentive Bonus. Benefits include a full range of medical, dental, vision, 401K plus up-to-four percent (4%) match, profit sharing, wellness program, paid parental leave, long-term-care insurance, critical accident insurance, short- and long-term disability, and education assistance.

Mizkan America, Inc. is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status, or any other protected characteristic under applicable federal, state, or local law.