Media Manager, Paid Social

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network includes 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About the role

As the Media Manager, Paid Social, you will oversee the strategic and hands-on management of paid social media activations for a large client in the travel industry. Your role includes developing strategy, building, launching, optimizing, and reporting on paid social campaigns across major platforms.

Responsibilities

• Support paid social strategy development by compiling client research, competitive data, and social platform information.
• Manage tactical planning and buying for paid media across Meta, X (formerly Twitter), Pinterest, LinkedIn, and TikTok.
• Analyze campaign data, generate regular reports, and provide actionable recommendations for performance optimization.
• Translate complex data into clear, insightful reports for client and internal stakeholders.
• Stay current with new ideas, trends, and technologies in the social media landscape to innovate and educate.

Requirements

• 1–3 years of experience in paid social media management; agency experience is preferred.
• Hands-on experience with native ads managers for Meta, TikTok, Pinterest, Reddit, and LinkedIn.
• Excellent organizational, time management, and communication skills.
• Relevant platform certifications are a plus.

Skills

• Analytical thinker with a curiosity to uncover data-driven insights.
• Collaborative team player comfortable in a fast-paced environment.
• Highly motivated, detail-oriented, and deadline-driven.

Pay

$45,000—$100,000 USD base salary range.

Schedule

Hybrid approach with teams in the office an average of four days a week.

Benefits

Competitive benefits package. For more details, visit WPP Benefits.