Media Manager

Fanatics is building a leading global digital sports platform, igniting the passions of sports fans and maximizing the presence and reach for hundreds of sports partners globally. We offer products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing fans to buy licensed gear, collect memorabilia, and engage with betting and gaming.

About the role

Fanatics Betting & Gaming is seeking a Media Manager to execute and optimize performance marketing efforts across programmatic channels and other digital media. This role owns campaign execution from creative trafficking and setup to performance reporting and data-driven optimization, driving acquisition across the full funnel for Fanatics Betting and Gaming. The ideal candidate is highly execution-focused, deeply analytical, and thrives in fast-paced, dynamic environments.

Responsibilities

• Own the execution and day-to-day optimization of digital acquisition campaigns across mobile DSPs, programmatic partners, and other paid digital channels.
• Work with third-party vendors and platforms to enforce campaign efficiency, proper attribution, and continuous performance improvement.
• Assist in programmatic campaign management across DSPs (Amazon DSP, The Trade Desk, Yahoo, DV360, etc.), including audience targeting, bid strategy, pacing, and ongoing performance optimization.
• Lead creative trafficking and asset management processes with internal and external partners to ensure timely, accurate, and properly tracked campaign delivery.
• Build and maintain daily, weekly, and monthly performance reporting—going beyond surface-level metrics to identify trends, diagnose inefficiencies, and surface actionable optimization opportunities.
• Conduct structured A/B tests across creatives, audiences, and bidding strategies to drive measurable CPA improvements and incremental performance gains.
• Maintain precise campaign setup and tracking standards using Appsflyer, Campaign Manager, and other tools, ensuring attribution accuracy and data integrity across all channels.
• Collaborate cross-functionally with internal teams to align on campaign goals, measurement frameworks, messaging strategy, and testing roadmaps.

Requirements

• 3–5 years of experience in digital media buying, user acquisition, or performance marketing, with direct, hands-on programmatic buying experience required.
• Demonstrated analytical mindset—fluent in analyzing performance data and translating complex data sets into clear, actionable recommendations.
• Hands-on experience managing programmatic campaigns through DSPs such as Amazon, The Trade Desk, Yahoo, DV360, or similar platforms.
• Advanced proficiency with Excel (complex formulas, pivot tables, data modeling) and comfort working in large data sets. SQL knowledge a plus.
• Experience with mobile app acquisition and MMPs (Appsflyer, Singular, etc.).
• Exceptional attention to detail and organizational discipline—able to manage multiple campaigns, partners, and workstreams simultaneously without sacrificing accuracy.
• Passion for sports, gaming, or the Fanatics brand is a plus.

About You

You're a marketer who leads with data and executes with precision. Pulling performance reports, diagnosing pacing issues, optimizing programmatic bid strategies, and trafficking new creative sets are all in your wheelhouse. You bring a rigorous, analytical approach to every campaign decision, a growth mindset that keeps you testing and learning, and the executional horsepower to run high-volume media operations at pace.

Pay

Salary Range: $110,000 - $130,000 USD

Benefits

For information about our benefits, please visit benefitsatfanatics.com.