Jobs · Marketing · North Carolina

Media manager

Barefoot Student · Charlotte, NC · 1 wk ago
MarketingInternship

Organization: Pre-College Development Academy (PCDA) – On-site (Seasonal/August–May), 15–25 hours per week (flexible around class schedules). College credit and/or stipend available based on qualifications.

About PCDA

Pre-College Development Academy (PCDA) is one of the nation’s leading transitional soccer academies, helping student-athletes bridge the gap between high school and college soccer. Our athletes train in a professional environment while pursuing college coursework and preparing for collegiate competition.

About the role

The Social Media, Photography & Videography Intern will play a key role in capturing and telling the story of PCDA through engaging content across all digital platforms. This individual will attend trainings, games, events, and campus activities while creating high-quality photos, videos, reels, and graphics that elevate the PCDA brand. This is an excellent opportunity for someone looking to build a professional sports marketing portfolio while gaining hands-on experience working within a high-performance soccer environment.

Responsibilities

  • Social Media
    • Manage daily content across Instagram, Facebook, TikTok, X, YouTube, and LinkedIn
    • Develop engaging social media calendars
    • Create captions and graphics consistent with the PCDA brand
    • Monitor engagement and respond to comments/messages when appropriate
    • Stay current on social media trends and platform updates
    • Assist in growing follower engagement and brand awareness
  • Photography
    • Photograph practices, matches, training sessions, testing days, events, and community activities
    • Capture athlete portraits and recruiting content
    • Edit and organize images for immediate social media use
    • Maintain a digital photo library for future marketing materials
  • Videography
    • Film training sessions, matches, interviews, behind-the-scenes content, and promotional videos
    • Produce:
      • Instagram Reels
      • TikTok videos
      • YouTube Shorts
      • Highlight videos
      • Promotional features
      • Player spotlights
      • Coach interviews
      • Recruiting content
    • Edit videos using professional editing software
  • Creative Content
    • Brainstorm new content ideas
    • Help execute marketing campaigns
    • Assist with special events and recruiting showcases
    • Create storytelling content around athlete development, college commitments, and academy life

Skills

  • Passion for sports (soccer knowledge preferred)
  • Strong photography skills
  • Strong videography experience
  • Experience with Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop) or equivalent software
  • Experience with Canva
  • Ability to shoot high-quality content using DSLR, mirrorless cameras, or modern smartphones
  • Strong understanding of Instagram, TikTok, Facebook, YouTube, and X
  • Excellent communication skills
  • Organized and detail-oriented
  • Ability to work evenings and weekends during games and events
  • Ability to work independently while meeting deadlines

Qualifications

  • Current college student studying:
    • Sports Marketing
    • Communications
    • Journalism
    • Photography
    • Digital Media
    • Film Production
    • Marketing
  • Previous experience managing social media accounts
  • Previous sports photography or videography experience
  • Drone photography experience (a plus)
  • Graphic design experience (preferred)

Benefits

  • Real-world experience working within an elite soccer academy
  • Build a professional sports media portfolio
  • Networking opportunities with college coaches, athletes, and sports professionals
  • Opportunity to have work published across national recruiting platforms
  • Hands-on experience covering competitive soccer at a high level
  • Creative freedom to develop engaging digital content
  • Letter of recommendation upon successful completion

Success Metrics

  • Help PCDA increase social media engagement
  • Grow followers across all platforms
  • Produce consistent daily content
  • Capture the complete student-athlete experience
  • Build one of the strongest visual brands in college development soccer

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