Media Investment Specialist

Key Responsibilities

• Execute paid media campaign builds in social channels (Meta, Linkedin, TikTok, Twitter, Reddit, Snapchat), programmatic channels (display, native, CTV, OLV, DOOH), search (Google Ads, Bing, Amazon), and shopper across a variety of DSPs
• Manage a variety of accounts across different verticals
• Collaborate with internal teams to formulate and create strategic proposals that meet identified objectives
• Traffic Management: Manage the execution and deployment of creative assets and tags across search, social, and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc.
• Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity. Monitor KPIs (Leads, Sales, ROAS, etc.) daily and work on standard and executive-level reporting and activity summaries
• Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions
• Campaign Monitoring: Identify and escalate potential technical issues and opportunities to refine campaign performance across search, social, and programmatic display and video campaigns
• Create data visualizations in Google Looker Studio that help tell a campaign’s story in a way that is digestible to clients
• Create pixels, tag websites, and ensure accurate conversion tracking across channels
• Maintain open communication with vendor partners and execute PMPs and PG deals
• Work closely with media management, and appear on client-facing calls

Qualifications

• Must be located in DFW or willing to relocate
• Bachelor’s degree required
• Master’s degree is a plus
• 1-2+ years of working experience in digital ad operations or technical account manager role within the digital advertising field
• Hands-on experience in at least one of the following: Google Ads, Bing Ads, Meta, TikTok, LinkedIn, Campaign Manager (CM360), or DSPs (DV360, TTD, Viant, etc.)
• Outstanding analytical and project management skills. Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
• Ability to work effectively with internal team members and external clients and other agency partners
• Ability to create accurate projections based on data analysis
• Ability to multi-task and perform under pressure
• Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful reports, recommendations and POVs
• Comfort with a client-facing environment
• Act as an internal expert across media buying, tagging, reporting, analytics, and insights
• Lead both internal and external training sessions
• Insights into strategic MarTech recommendations for the betterment of campaigns

Preferred Qualifications

• Data visualization experience (Google Looker, Tableau)
• Data aggregator experience (Funnel)
• Experience with project management software (Asana)
• Google Ads Certified
• Meta Blueprint Certified
• Prior agency experience

Position Status