Media Investment Associate

About the role

If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others, you have an entrepreneurial spirit and want to be a part of an agency that is experiencing accelerated growth, then you’ve come to the right place.

Key Responsibilities

• Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms
• Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
• Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc.
• Cross device implementation (desktop, mobile, IPTV, etc.)
• Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity. Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries
• Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
• Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments

Qualifications

• Must be located in DFW or willing to relocate
• 0-1+ years of working experience in digital ad operations or technical account manager role within the digital advertising field
• Some experience and knowledge within the programmatic ecosystem (DSP/SSP’s, CDP, DMP, ad-networks, etc.)
• Familiarity with platforms like Google Ads, Facebook, TikTok, YouTube and other ad buying platforms
• Outstanding analytical and project management skills
• Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
• Ability to work effectively with internal team members and external clients and other agency partners
• Ability to create accurate projections based on data analysis
• Ability to multi-task and perform under pressure
• Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful reports, recommendations and POVs
• Bachelor’s degree preferred
• Master’s degree is a plus

Position Status

Salaried Exempt