MEDIA EXECUTIVE - WLFI

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO

Job Summary/Description

Fuel your career with an award-winning team! WLFI-TV18 is hiring a Multi-Media Account Executive to connect local businesses with the biggest audiences in Greater Lafayette & beyond. Whether it’s a primetime spot during Survivor or a precision-targeted digital campaign combining streaming and targeted email marketing, you’ll be the bridge between local brands and their future customers. If you're ready to sell the best of broadcast and digital, we want to talk to you!

• Implements strategies to consistently grow revenue and exceed monthly and quarterly revenue goals.
• Develop client relationships & handle clients at various stages in the sales cycle, including account updates, weekly projections, and forecast of future advertising.
• Understanding of the media landscape and digital marketing strategies
• Generate packages & create oral and written presentations
• Ability to make face-to-face sales visits
• Maintain accounts receivable
• Establish and maintain good relationships with buyers and clients
• Collaborate with internal teams, including sales management, creative services, and traffic, to ensure seamless campaign execution
• Research, analyze, and monitor competitive media for new leads
• Maintain accurate records of sales activities and client interactions in the CRM system
• Attend client meetings and industry events

Qualifications/Requirements

• Outgoing personality and a passion for helping local businesses grow
• Self-motivated Sales-related experience preferred
• Excellent public relations skills
• Computer proficient
• Valid driver’s license, reliable personal vehicle, state-mandated automobile insurance, and an acceptable driving record
• Ability to pass a background check