MEDIA EXECUTIVE - WEAU (GDM) - (LA CROSSE)

Duties/Responsibilities

• Researching and contacting new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline
• Congducting a comprehensive analysis of the client's needs to determine the best strategies for a long-term advertising plan
• Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success
• Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements
• Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships
• Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Qualifications/Requirements

• 1-3 years sales or business development experience, including cold calling, media, or marketing experience preferred, but we will train the right person if the fit is right
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively - this is a fully remote position
• Ability to use creativity to solve problems
• To develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies, including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO
• Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products
• Must meet the Gray Television driving requirements and have a valid driver's license