MEDIA EXECUTIVE - WCJB

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCJB

WCJB TV20, the #1-rated station in the market, is the area’s only source for live, local news, serving communities from Ocala to Lake City. We excel in both broadcast and digital advertising, making us a dominant force in the local media landscape.

Job Summary/Description

This role is focused on new business development, with a strong emphasis on digital advertising solutions. The position may be based in either Gainesville or Ocala. We offer a collaborative, high-energy culture, best-in-class training, and industry-leading TV and digital products that provide the right candidate with a clear path to both personal growth and exceptional earning potential.

Duties/Responsibilities

• Possess a competitive mindset, drive, and the ability to create opportunities from scratch while delivering meaningful results for clients.
• Prospecting and cold calling.
• Building a strong pipeline through networking and community involvement.
• Joining and leveraging civic organizations.
• Consistently closing new business.

Qualifications/Requirements

• Strong understanding of the digital advertising landscape.
• Proven ability to work cross-functionally while managing multiple priorities in a fast-paced, deadline-driven environment.
• Excellent troubleshooting and problem-resolution skills with strong critical-thinking abilities.
• Exceptional written and verbal communication skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint; working knowledge of GA4 preferred.
• Consultative selling experience with a proven ability to identify, develop, and close large opportunities.
• Must meet Gray Media driving requirements and possess a valid driver's license.